Targeting - Publications - Faculty & Research

Jann S. Wenner

Influenced by the counterculture of the 1960s, Wenner set out to create a new rock magazine. Launched in 1967, Rolling Stone magazine became an instant success. Wenner, known for his ability to spot new trends, has gone on to repeat this early success by launching... View Details

Keywords: Publishing & Print Media

31 Jul 2014
News

Making Private Equity Public Knowledge

©Rick Friedman As Daniel Sheyner (MBA 2014) tells it, most private equity firms have a very specific target in mind when recruiting: "The best athletes." The highest-ranked investment banking and consulting analysts; the elite. "Goldman... View Details

Keywords: Dan Morrell

14 May 2013
Blog Post

The Self-Discovery Process

have that high level view that I was not reaching in my job. I realized I would definitely enjoy a general management role, but I believe that I would miss the variety that business school gives me every day. I am therefore going to View Details

Keywords: Consulting

Web

Statement from Dean Srikant Datar on Anti-Semitism | About

message was distributed to the Harvard Business School community. Dear Members of the Harvard Community, In recent weeks, our nation has witnessed a disturbing rise in anti-Semitism, including violent acts that target Jews. People have... View Details

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

commented, "Operationally, profit as a final goal is probably impossible because of principal/agent problems and lack of information and knowledge. This makes intermediate targets that affect profit important." Steve Brogan,... View Details

Keywords: by Jim Heskett

Thomas J. Burrell

Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He... View Details

Keywords: Services

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details

Kenneth A. Macke

Macke oversaw a period of growth and expansion for the company. During his CEO tenure, the revenues of Dayton Hudson tripled – from $6.5 billion in 1983 to $19.2 billion in 1994. The number of retail locations also expanded dramatically during this time period – from... View Details

Keywords: Retail

9 AM – 10 AM EDT, 07 Aug 2019
HBS Online

HBS Online Financial Accounting

Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: August 7, 2019 - October 2, 2019 View Details

Web

Residents & Fellows Course - Institute For Strategy And Competitiveness

and the institute have developed a two and one half day seminar focused on frameworks, application tools, and case studies highlighting real-life examples of organizations moving toward value-based care delivery models targeted towards... View Details

28 Jul 2015
First Look

First Look: July 28, 2015

literature on disability insurance does not account for this intertemporal channel, it may underestimate the total work-disincentive effect of SSDI. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49390 Working Papers Patent Trolls: Evidence from View Details

Keywords: Carmen Nobel

01 Dec 2013
News

Plugged In

money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing

Web

Recruiting Full-Time Employees | Social Enterprise | Harvard Business School

HBS, or with one of more than 82 HBS Alumni Clubs and Associations worldwide. Order a resume book to help you identify students who fit your candidate profile and better target outreach efforts. More About Recruiting INITIATIVES focus on... View Details

18 Mar 2009
Research & Ideas

Marketing After the Recession

closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known brands like Merrill Lynch will... View Details

Keywords: by John Quelch; Retail

Jean Nidetch

Nidetch’s group, a booming franchise business was born. Weight Watchers was the first organized self-help program targeted to the overweight population. By the time she sold the operation to Heinz & Company in 1978, it had revenues of... View Details

Keywords: Services

Web

Baker for Alumni | Baker Library

Alumni Database Trials & Discounts Alumni Research Support Alumni Club Support Contact: Curriculum & Learning Services infoservices@hbs.edu 617.495.6040 HarvardKey for Alumni Alumni Research Tips: Target Lists Alumni Research Tips:... View Details

10 Mar 2017
News

As Head of Fidelity, Abigail Johnson Is Just Getting Started

record $3.5 billion operating profit for 2016, in part due to targeted expense cuts. Fidelity recently cut its fees for online brokerage trades on a bold bet it would result in a strong increase in transactions over its closest rival,... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details

Profile

Danelle Radney

Minnesota Christian groups “into one organization with centralized governance so that we could leverage our resources together.” She had already turned a summer merchandising internship at Target – “where I was the youngest intern, at... View Details

Ernest Gallo

A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a... View Details

Keywords: Food & Tobacco

Publications