Publications

March 1998 (Revised October 2015)
Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman

Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details

Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

29 Aug 2022
News

Harvard Business School Announces 2022 Goldsmith Fellows

30 Aug 2023
News

Know Your HBS Staff: Ted Petrosky

May 2018
Case

Harvest City: The Intelligent Procurement System Project

By: Lynda M. Applegate and Ramiro Montealegre

The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of... View Details

Keywords: Information Technology; Projects; Management; Decision Making; Business and Government Relations; Information Technology Industry

25 Aug 2017
Blog Post

HBS Interns: Summer Takeovers

The summer internship experience provides students the opportunity to apply their learnings to a real business environment and continue exploring their career interests. With the majority of the class completing internships all over the... View Details

Keywords: All Industries

23 Nov 2020
News

HBS Professor Emeritus David Hawkins Dies at 86

22 Oct 2015
Blog Post

Why We Recruit: 3M

Why We Recruit is a series of interviews with our recruiting partners covering everything from their experience working with HBS to what they would like students to know. Each week, we will release a new interview that dives into a unique... View Details

Keywords: Manufacturing

17 Jul 2017
Blog Post

HBS Summer Interns: Discover Their Career Passions

Meet four Class of 2018 students who share the career criteria that drove their internship searches, and how their respective organizations aligned with their passions. Accepting a summer internship at Nike, Ross Galloway wanted to... View Details

Keywords: Consulting; Technology; Manufacturing; Consumer Products / Retail

April 1993 (Revised April 2006)
Case

Colgate-Palmolive Co.: The Precision Toothbrush

By: John A. Quelch

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details

Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States

Ria is a JD/PhD student at Harvard Law School and Harvard Business School. At HLS, she was a John M. Olin Fellow and the winner of the 2021 Victor Brudney Writing Prize. She previously studied Economics and Mathematics at Columbia University, where she was nominated... View Details

11 Aug 2014
Blog Post

Create a Personalized Approach to Recruiting through Company Appointments

Company Appointments allow you to connect with students on an individual or small group basis. Students get to know you and your recruiting structure through a less formal setting which can be a great avenue... View Details

Career Coach

Cici Xie

Cici wants to help students explore opportunities in the investment management industry at both hedge funds and long-only asset management firms. Having gone through the extensive recruiting process of both hedge funds and long-only asset... View Details

2010
Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton

Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details

Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence

Read Now

16 Jun 2023
News

Honoring Juneteenth

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details