Seattle Times Company - Publications - Faculty & Research

16 Jan 2006
Research & Ideas

What Customers Want from Your Products

effort to improve sales of its milk shakes. (In this example, both the company and the product have been disguised.) Its marketers first defined the market segment by product—milk shakes—and then segmented it further by profiling the... View Details

Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

April 2016 (Revised February 2017)
Supplement

Eastman Kodak Company: Restructuring a Melting Ice Cube

By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott

In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details

Keywords: Restructuring; Financial Strategy; Investment; United States

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November 2010
Article

Stress-Test Your Strategy: The 7 Questions to Ask

By: Robert Simons

An economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions all executives should ask in order to... View Details

Keywords: Business Strategy; Creativity; Success; Customers; Employees; Business and Shareholder Relations; Performance; Risk and Uncertainty; Decision Choices and Conditions

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17 Jan 2024
HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

is the most appealing and at the same time the most profitable for the company,” Ofek says. Companies can also use tiered pricing to attract different groups of customers, in which case they need to clearly... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Retail

01 Jun 2021
What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

force. She was confronted with a job requiring more complex computer knowledge than she possessed. There was little or no training or coaching. After three days, she was fired for the first time in her life. It was a blow to both her... View Details

Keywords: by James Heskett

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

majority tend to invest in companies that are also able to raise capital from non-impact investors. More than half of funding rounds involving impact investors include co-investment with traditional, profit-motivated investors. The study... View Details

Keywords: by Rachel Layne

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

Knowledge, Kanter discusses the evolution that's afoot, as well as important ways that successful companies can seize emerging opportunities. Q: Why did you decide to call your new book Evolve? A: I chose the title Evolve because I wanted... View Details

Keywords: by Staff

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

a baker whose religious beliefs compelled him to refuse to design a cake for a gay couple’s wedding reception. “My guess is that most companies don’t have a written policy that articulates how to handle religion in the workplace in a way... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

as a group, offering them business and technical advice until they are able to prove themselves and grow to a size that a VC is willing to invest more time and money into ensuring their success. Another worry with the spray and pray... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

also the former chairman and chief executive officer of Medtronic. Bill, welcome. Bill George: Thank you. Good to be here. Kenny: I really appreciate you taking the time to talk about this case and we're happy to have you today because... View Details

Keywords: Re: Andi Wang

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As View Details

Keywords: Sean Silverthorne

01 May 2013
What Do You Think?

Why Isn’t ‘Servant Leadership’ More Prevalent?

of coffee prior to the board meeting. Instead of summoning someone to clean it up, he asked a colleague to get him cleaning compound and a cloth, things easily found in a company that provided cleaning services. Whereupon he proceeded to... View Details

Keywords: by Jim Heskett

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

Nadella, the CEO of Microsoft who assumed the reigns of the software giant at a juncture when growth had plateaued and ennui enshrouded the mission. Nadella undertook a speedy cultural transformation at the same time he engineered a shift... View Details

Keywords: by Avery Forman

Web

Asia Pacific - Global

expropriation. Additional predictions of the framework are tested and supported by the data. June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg Education technology (edtech) View Details

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

responded at all. A companion study shows that companies that respond to queries from potential customers within an hour are 7 times more likely to connect with a key decision maker than those that wait more... View Details

Keywords: by Maggie Starvish

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Gap, One Mortgage at a Time With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details

Keywords: by Rachel Layne; Real Estate

15 Mar 2011
First Look

First Look: March 15

Political Representation and Crime in India Authors:Lakshmi Iyer, Anandi Mani, Prachi Mishra, and Petia Topalova Abstract Using state-level variation in the timing of political reforms, we find that an increase in female representation in... View Details

Keywords: Sean Silverthorne

February 2024
Case

Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth

By: David L. Ager and Antonio Manuel Oftelie

On July 1, 2022, Don Allan was appointed Chief Executive Officer of Stanley Black & Decker (SBD). Although Allan had been with the firm for 23 years, most recently serving as President and Chief Financial Officer, he recognized that he was stepping into his new role as... View Details

Keywords: Health Pandemics; Collaborative Innovation and Invention; Innovation Leadership; Growth Management; Business and Stakeholder Relations

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2012
Case

Qingdao TGOOD Electric Corporation

By: F. Warren McFarlan, Zheng Xiaoming, Chen Hao and Hong Zhang

Founded in 2004, TGOOD is now the largest specialized developer and producer of cubicle-type transformation and distribution equipment in China, with the main products of outdoor cubicle-type power equipment supplemented by indoor switchgear cabinets, offered mainly to... View Details

Keywords: Entrepreneurship; Human Resource Management; Strategy; China; China

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March 2008 (Revised April 2009)
Case

Eliot Spitzer: Pushing Wall Street to Reform

By: Rawi Abdelal, Rafael Di Tella and Jonathan Schlefer

New York State Attorney General Eliot Spitzer faced a decision about how to stop wrongdoing committed by major Wall Street firms during the Internet boom. The equities analysts of Merrill Lynch and other Wall Street firms were charged with objectively advising retail... View Details