Publications

Find at Harvard

18 Apr 2017
First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details

Keywords: by Sean Silverthorne

October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

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Research Summary

Professor Hiatt’s research is aimed at discovering how institutional factors can affect sector growth and technology development and adoption by mediating and moderating uncertainty. His work encompasses two related research questions:

1) How can... View Details

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

December 1998 (Revised May 1999)
Case

Flagstar Companies, Inc.

By: Stuart C. Gilson and Jeremy Cott

A large restaurant chain undergoes a leveraged buyout and subsequent recapitalization. Financial and operating problems at the company force it to consider various restructuring options, including a "prepackaged" Chapter 11 exchange offer to its public bondholders. A... View Details

Keywords: Leveraged Buyouts; Restructuring; Capital; Insolvency and Bankruptcy; Debt Securities; Financial Services Industry; United States

October 1997 (Revised April 1998)
Case

C-Car

By: V. Kasturi Rangan and Marie Bell

C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details

Keywords: Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Auto Industry

January 2001 (Revised May 2001)
Case

Russia: The End of a Time of Troubles?

By: Rawi E. Abdelal

Describes Russia's troubled economic transition since 1991, highlights the problem of institutional development, and surveys the challenges President Vladimir Putin faced in 2000. The first section provides a brief synopsis of liberalization, stabilization, and... View Details

Keywords: Transition; Public Sector; Privatization; Economy; Developing Countries and Economies; Government and Politics; Business and Government Relations; Russia

February 2010
Case

Real Blue? Viagra and Intellectual Property Rights Law in China

By: Regina M. Abrami and Tracy Manty

On July 5, 2004, Pfizer's China team received disappointing news. China's patent review board just invalidated the company's existing patent on one of its most successful drugs, Viagra. Making matters worse, a Guangdong-based pharmaceutical company laid claim to... View Details

Keywords: Trade; International Relations; Patents; Trademarks; Lawsuits and Litigation; Rights; Business and Government Relations; Pharmaceutical Industry; China

Program

Changing the Game

skills needed to bargain more effectively, make better decisions on the spot, and consistently deliver results. You may also be interested in the related program: Changing the Game: Negotiation and Competitive Decision-Making—Virtual.... View Details

01 Dec 2015
HBS Seminar

Nicola Lacetera, University of Toronto

18 Apr 2016 - 19 Apr 2016
Other Presentation

Creating Shared Value in Health Care

By: Michael E. Porter

The overall purpose of the conference was to inspire CEOs to become more aware of their public health footprint, how they can improve the sustainability of their products and health of their workforce and their untapped power to influence change and progress in the... View Details

Keywords: Society; Health Care; Community Impact; Shared Value; Value Creation; Organizations; Civil Society or Community; Health Care and Treatment; Business and Community Relations

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February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

June 2001
Case

Privatization of Anatolia National Telekom, The: TAD Confidential Instructions

Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and... View Details

Keywords: Negotiation Process; Emerging Markets; Privatization; State Ownership; Telecommunications Industry; Turkey

June 2001
Case

Privatization of Anatolia National Telekom, The: BOW Confidential Instructions

Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and... View Details

Keywords: Negotiation Process; Emerging Markets; Privatization; State Ownership; Telecommunications Industry; Turkey

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the View Details

Keywords: by Martha Lagace

September 1992 (Revised October 1992)
Case

Acid Rain: The Southern Co. (B)

By: Forest L. Reinhardt

In addition to the issues of expected cost minimization elucidated in Acid Rain: The Southern Co. (A), problems involving regulatory uncertainty are critical to the firm's Clean Air Act compliance strategy. The regulatory uncertainty affects, and is affected by, the... View Details

Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Risk and Uncertainty; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Business and Government Relations; Utilities Industry; Utilities Industry; United States

October 1998
Case

Farallon Capital Management: Risk Arbitrage (B)

By: Andre F. Perold and Robert Howard

Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details

Keywords: Mergers and Acquisitions; Capital Markets; Investment; Risk Management; Strategy; Financial Services Industry