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      • January 1995
      • Case

      Understanding User Needs

      By: Marco Iansiti and Ellen Stein
      Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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      Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
      • January 1995 (Revised January 1995)
      • Case

      USAA: Business Process Review for the Great Lakes Region (Abridged)

      By: James L. Heskett
      Presents the results of a service process analysis of USAA's claims processing activity in its Great Lakes Region. Explores not only issues of redesigning the process but also the organizational implications of various alternatives. View Details
      Keywords: Restructuring; Mortgages; Management Practices and Processes; Business Processes; Organizational Design; Mathematical Methods; Real Estate Industry; North America
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      Heskett, James L. "USAA: Business Process Review for the Great Lakes Region (Abridged)." Harvard Business School Case 395-026, January 1995. (Revised January 1995.)
      • January 1995 (Revised August 1997)
      • Background Note

      Cross-Border Valuation

      By: Kenneth A. Froot and W. Carl Kester
      Provides a review of valuation techniques used to assess cross-border investments. Discusses the discounting of free cash flows with a weighted average cost of capital and the use of adjusted present value. Special concerns such as foreign-exchange risk, country risks,... View Details
      Keywords: Valuation; Cross-Cultural and Cross-Border Issues
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      Froot, Kenneth A., and W. Carl Kester. "Cross-Border Valuation." Harvard Business School Background Note 295-100, January 1995. (Revised August 1997.)
      • December 1994 (Revised May 1999)
      • Case

      3M Optical Systems: Managing Corporate Entrepreneurship

      By: Christopher A. Bartlett and Afroze A Mohammed
      A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
      Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry
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      Bartlett, Christopher A., and Afroze A Mohammed. "3M Optical Systems: Managing Corporate Entrepreneurship." Harvard Business School Case 395-017, December 1994. (Revised May 1999.)
      • November 1994 (Revised December 1995)
      • Case

      Scripps Research Institute, The: November 1993 (Abridged)

      By: Josh Lerner
      In November 1993, Dr. Richard Lerner, president of the Scripps Research Institute, faces the challenge of maintaining his organization's financial and scientific vitality. A proposed cooperative venture with Sandoz has attracted considerable criticism. Meanwhile, a new... View Details
      Keywords: Joint Ventures; Financing and Loans; Policy; Management; Organizational Change and Adaptation; Problems and Challenges; Research; Nonprofit Organizations
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      Lerner, Josh. "Scripps Research Institute, The: November 1993 (Abridged)." Harvard Business School Case 295-068, November 1994. (Revised December 1995.)
      • November 1994 (Revised January 1995)
      • Background Note

      A Note on Capital Cash Flow Valuation

      By: Richard S. Ruback
      Presents the capital cash flow method for valuing risky cash flows. In this method cash flows are calculated to include the benefits of interest tax shields. In a capital structure, with just ordinary debt and common equity, capital cash flows equal the flows available... View Details
      Keywords: Capital; Cash Flow; Valuation
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      Ruback, Richard S. "A Note on Capital Cash Flow Valuation." Harvard Business School Background Note 295-069, November 1994. (Revised January 1995.)
      • November 1994 (Revised August 1997)
      • Case

      TV Guide (A)

      By: Jeffrey F. Rayport
      TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
      Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
      • September 1994
      • Supplement

      Otis Elevator Company: China Joint Venture (C)

      By: Michael Y. Yoshino
      Presents the decision made by the company. A rewritten version of an earlier case. View Details
      Keywords: Joint Ventures; Decision Making; Construction Industry; Manufacturing Industry; China
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      Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (C)." Harvard Business School Supplement 395-060, September 1994.
      • September 1994
      • Supplement

      Otis Elevator Company: China Joint Venture (E-2)

      By: Michael Y. Yoshino
      Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case. View Details
      Keywords: Joint Ventures; Globalization; Global Strategy; Market Entry and Exit; China
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      Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (E-2)." Harvard Business School Supplement 395-063, September 1994.
      • August 1994
      • Case

      Intuit, Inc.

      By: William E. Fruhan Jr.
      The merger of two computer software firms with very rapidly growing non-overlapping products makes great strategic sense, but presents difficult valuation and accounting problems. How can a firm pay $225 million to acquire another firm with negligible current earnings,... View Details
      Keywords: Valuation; Mergers and Acquisitions; Applications and Software; Accounting; Financial Strategy; Goodwill Accounting; Corporate Finance; Information Technology Industry; United States
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      Fruhan, William E., Jr. "Intuit, Inc." Harvard Business School Case 295-028, August 1994.
      • 1994
      • Chapter

      Customer Transaction Databases: Present Status and Prospects

      By: J. A. Deighton, Don Peppers and Martha Rogers
      Keywords: Customers; Market Transactions; Information Management; Data and Data Sets
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      Deighton, J. A., Don Peppers, and Martha Rogers. "Customer Transaction Databases: Present Status and Prospects." In The Marketing Information Revolution, edited by Robert C. Blattberg, Rashi Glazer, and John Little. Cambridge: Marketing Science Institute, 1994.
      • June 1994
      • Article

      Influence of Mathematical Models in Finance on Practice: Past, Present and Future

      By: Robert C. Merton
      Keywords: Mathematical Methods; Finance
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      Merton, Robert C. "Influence of Mathematical Models in Finance on Practice: Past, Present and Future." Series A. Philosophical Transactions of the Royal Society of London, Series A, Physical Sciences and Engineering 347 (June 1994): 451–463. (Reprinted in Financial Practice and Education, spring 1995.)
      • May 1994
      • Background Note

      Designing Channels of Distribution

      By: V. Kasturi Rangan
      Presents a framework and a method for addressing the new product channel choice decision. Offers a six-step method that involves: 1) disaggregating and prioritizing a distribution channel by customers' channel function requirements; 2) obtaining and combining... View Details
      Keywords: Distribution Channels; Framework; Cost; Customers; Cost vs Benefits; Management
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      Rangan, V. Kasturi. "Designing Channels of Distribution." Harvard Business School Background Note 594-116, May 1994.
      • May 1994 (Revised November 1995)
      • Case

      Shawmut National Corporation's Merger with Bank of Boston Corporation (A)

      By: Benjamin C. Esty
      Presents the merger negotiations between Bank of Boston (BOB) and Shawmut National Corp. (SNC), two of the country's largest bank holding companies and requires students to value BOB's current offer for SNC. Provides an overview of recent events and trends in the... View Details
      Keywords: Mergers and Acquisitions; Banks and Banking; Ethics; Negotiation; Valuation; Management; Banking Industry; United States
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      Esty, Benjamin C. "Shawmut National Corporation's Merger with Bank of Boston Corporation (A)." Harvard Business School Case 294-119, May 1994. (Revised November 1995.)
      • March 1994 (Revised April 1994)
      • Case

      Eli Lilly and Co.: The Flexible Facility Decision--1993

      By: Gary P. Pisano
      In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
      Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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      Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • 1994
      • Book

      The Making of Global Enterprises

      By: G. Jones
      This volume presents new insights on the history of international business. Two main themes are addressed: how and when has global business developed over the last century? and what has been its impact on host economies? The volume includes a pioneering study by Mira... View Details
      Keywords: Economic History; Business Subsidiaries; Economy; Trade; Globalized Firms and Management; Information Technology
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      Jones, G., ed. The Making of Global Enterprises. London: Frank Cass, 1994.
      • 1994
      • Chapter

      Competition Policy and Privatization: An Organizational Perspective

      By: James Langenfeld and Dennis Yao
      Competition (antitrust) policies in Central and Eastern Europe need to address both short-term problems associated with the transition to a market economy as well as the development of institutions suitable for a mature market economy. In this paper we employ an... View Details
      Keywords: Economic Systems; Policy; Development Economics; Emerging Markets
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      Langenfeld, James, and Dennis Yao. "Competition Policy and Privatization: An Organizational Perspective." Chap. 10 in Government and Markets: Establishing a Democratic Order and a Market Economy In Former Socialist Countries. 32, by Hendrikus Blommestein and Bernard Steunenberg, 195–218. International Studies in Economics and Econometrics. Kluwer Academic Publishers, 1994.
      • December 1993 (Revised March 1997)
      • Case

      Recruiting at Bowles Hollowell Conner & Co.

      By: John J. Gabarro, Herminia M. Ibarra, John P. Kotter and Andrew P. Burtis
      Examines the recruiting process of Bowles Hollowell Conner & Co. (BHC), an investment banking firm known for its work with middle market companies. Specifically, presents a profile of the firm and its recruiting process and then examines that process through the firm's... View Details
      Keywords: Investment Banking; Recruitment; Selection and Staffing; Job Interviews; Banking Industry
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      Gabarro, John J., Herminia M. Ibarra, John P. Kotter, and Andrew P. Burtis. "Recruiting at Bowles Hollowell Conner & Co." Harvard Business School Case 494-071, December 1993. (Revised March 1997.)
      • November 1993 (Revised July 1994)
      • Background Note

      Adjusted Present Value Method for Capital Assets, The

      By: Steven R. Fenster and Stuart C. Gilson
      This case provides an explanation of the adjusted present value method for valuing capital assets. The authors believe this approach is generally simple and better for the complicated and changing capital structure found in restructuring. View Details
      Keywords: Value; Capital; Assets
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      Fenster, Steven R., and Stuart C. Gilson. "Adjusted Present Value Method for Capital Assets, The ." Harvard Business School Background Note 294-047, November 1993. (Revised July 1994.)
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