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      PositioningRemove Positioning →

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      • July 2006 (Revised December 2007)
      • Case

      Strategic Outsourcing at Bharti Airtel Limited

      By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Michele Jurgens
      Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors.... View Details
      Keywords: Innovation and Management; Job Cuts and Outsourcing; Competitive Advantage; Technology Networks; Telecommunications Industry; India
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      Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Michele Jurgens. "Strategic Outsourcing at Bharti Airtel Limited." Harvard Business School Case 107-003, July 2006. (Revised December 2007.)
      • July 2006
      • Article

      Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

      By: Ramon Casadesus-Masanell and Pankaj Ghemawat
      This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
      Keywords: Open Source Software; Demand-side Learning; Network Effects; Linux; Mixed Duopoly; Competitive Dynamics; Business Models; Duopoly and Oligopoly; Information Technology; Applications and Software; Business Model; Mathematical Methods; Digital Platforms; Profit; Balance and Stability; Management Analysis, Tools, and Techniques; SWOT Analysis; Competition; Price; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
      • May 2006 (Revised February 2012)
      • Case

      General Electric's 20th Century CEOs (Abridged)

      By: Nitin Nohria, Anthony J. Mayo and Mark Benson
      General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
      Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style
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      Nohria, Nitin, Anthony J. Mayo, and Mark Benson. "General Electric's 20th Century CEOs (Abridged)." Harvard Business School Case 406-118, May 2006. (Revised February 2012.)
      • May 2006 (Revised June 2006)
      • Case

      Icebreaker: The China Entry Decision

      By: Joseph B. Lassiter III and Dan Heath
      Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details
      Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe
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      Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The China Entry Decision." Harvard Business School Case 806-195, May 2006. (Revised June 2006.)
      • April 2006 (Revised May 2007)
      • Case

      Apple Computer, 2006

      By: David B. Yoffie and Michael Slind
      Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
      Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Computer, 2006." Harvard Business School Case 706-496, April 2006. (Revised May 2007.)
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • January 2006 (Revised March 2010)
      • Case

      Peer-to-Peer File Sharing and the Market for Digital Information Goods

      By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
      We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
      Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
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      Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
      • 2006
      • Working Paper

      Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen

      By: Kathleen L. McGinn
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      McGinn, Kathleen L. "Identity, Interpretation and Influence: Positive Community through Language among San Pedro Longshoremen." Harvard Business School Working Paper, No. 06-031, January 2006.
      • Article

      The Emotional Tightrope of Downsizing: Hidden Challenges for Leaders and Their Organizations

      By: Andrew Molinsky and Joshua D. Margolis
      Keywords: Job Cuts and Outsourcing; Problems and Challenges; Emotions; Leadership; Organizations
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      Molinsky, Andrew, and Joshua D. Margolis. "The Emotional Tightrope of Downsizing: Hidden Challenges for Leaders and Their Organizations." Organizational Dynamics 35, no. 2 (May 2006): 145–159.
      • January – March 2006
      • Article

      The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth

      By: Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene and Myra M. Hart
      Keywords: Growth and Development
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      Brush, Candida G., Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, and Myra M. Hart. "The Use of Bootstrapping by Women Entrepreneurs in Positioning for Growth." Venture Capital 8, no. 1 (January–March 2006): 15–31.
      • December 2005 (Revised April 2011)
      • Case

      General Electric's 20th Century CEOs

      By: Nitin Nohria, Anthony Mayo and Mark Benson
      General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
      Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style
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      Nohria, Nitin, Anthony Mayo, and Mark Benson. "General Electric's 20th Century CEOs." Harvard Business School Case 406-048, December 2005. (Revised April 2011.)
      • December 2005 (Revised February 2006)
      • Case

      Migros

      By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman
      In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details
      Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Retail Industry; Agriculture and Agribusiness Industry; Switzerland
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      Reinhardt, Forest L., Vincent Marie Dessain, and Anders Sjoman. "Migros." Harvard Business School Case 706-028, December 2005. (Revised February 2006.)
      • December 2005
      • Article

      Reducing Slack: The Performance Consequences of Downsizing by Large Industrial Firms, 1977-93

      By: E. Geoffrey Love and Nitin Nohria
      Keywords: Business Ventures; Job Cuts and Outsourcing; Performance; Outcome or Result
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      Love, E. Geoffrey, and Nitin Nohria. "Reducing Slack: The Performance Consequences of Downsizing by Large Industrial Firms, 1977-93." Strategic Management Journal 26, no. 12 (December 2005): 1087–1108.
      • November 2005 (Revised July 2009)
      • Case

      Cutter & Buck (A)

      By: William A. Sahlman and Victoria Winston
      Only three short months into her new position as CEO of publicly traded golf apparel manufacturer Cutter & Buck, Fran Conley discovers accounting irregularities that call into question the reliability of this company's financial statements. Working closely with her... View Details
      Keywords: Financial Statements; Crime and Corruption; Corporate Disclosure; Governing and Advisory Boards; Lawsuits and Litigation; Organizational Change and Adaptation; Going Public
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      Sahlman, William A., and Victoria Winston. "Cutter & Buck (A)." Harvard Business School Case 806-028, November 2005. (Revised July 2009.)
      • November 2005 (Revised July 2007)
      • Case

      Pine Ridge Winery, LLC (A)

      By: Joseph B. Lassiter III and Lauren Barley
      George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he... View Details
      Keywords: Governing and Advisory Boards; Brands and Branding; Product Positioning; Corporate Strategy; Napa Valley
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      Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
      • November 2005 (Revised November 2007)
      • Case

      Tad O'Malley: December 2004

      By: G. Felda Hardymon, Josh Lerner, Ann Leamon and Sean Klimczak
      Tad O'Malley, a second-year student at Harvard Business School, must choose among three offers from private equity firms. Each firm presents a unique combination of history, culture, and compensation. Traces Tad's strategy in obtaining these offers and lets students... View Details
      Keywords: Private Equity; Compensation and Benefits; Job Offer; Negotiation Tactics; Organizational Culture; Personal Development and Career
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      Hardymon, G. Felda, Josh Lerner, Ann Leamon, and Sean Klimczak. "Tad O'Malley: December 2004." Harvard Business School Case 806-024, November 2005. (Revised November 2007.)
      • November 2005 (Revised September 2007)
      • Case

      Beijing Hualian

      By: David E. Bell and Mary L. Shelman
      China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
      Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
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      Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
      • October 2005
      • Case

      Saskatchewan Wheat Pool 2005

      By: Ray A. Goldberg and Mary L. Shelman
      CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details
      Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada
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      Goldberg, Ray A., and Mary L. Shelman. "Saskatchewan Wheat Pool 2005." Harvard Business School Case 906-402, October 2005.
      • October 2005 (Revised March 2006)
      • Module Note

      Rethinking Positioning

      By: Youngme E. Moon
      Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details
      Keywords: Product Positioning; Brands and Branding; Marketing
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      Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
      • Article

      The Chairman's Job Description

      By: Jay W. Lorsch and A. Zelleke
      Keywords: Management; Jobs and Positions
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      Lorsch, Jay W., and A. Zelleke. "The Chairman's Job Description." Directors & Boards 30, no. 1 (Fourth Quarter 2005): 28–32.
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