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- Faculty Publications (1,105)
Show Results For
- All HBS Web
(3,019)
- People (24)
- News (826)
- Research (1,597)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,105)
- June 2008
- Supplement
PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video
By: Elie Ofek
Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008.
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
students’ experience at HBS through music eventually morphed into exposing students to many more facets of the music “industry.” With media and entertainment becoming more and more important for companies of all kinds to leverage to... View Details
Keywords: Entertainment / Media / Sports
- March 2007
- Supplement
Wily Technology: Interview with Lewis Cirne & Henry McCance - Video
By: Noam T. Wasserman
Wasserman, Noam T. "Wily Technology: Interview with Lewis Cirne & Henry McCance - Video." Harvard Business School Video Supplement 807-710, March 2007.
- spring/summer 1984
- Article
Children as Consumers: An Ethical Evaluation of Children's Television Advertising
By: L. S. Paine
Paine, L. S. "Children as Consumers: An Ethical Evaluation of Children's Television Advertising." Business & Professional Ethics Journal 3, nos. 3/4 (spring/summer 1984): 119–145. (Reprinted in Business Ethics, edited by Thomas White. New York: MacMillan Publishing Company, 1993; Revised as "Children as Consumers: The Ethics of Children's Television Advertising." In Ethics in Marketing, edited by J. Quelch and C. Smith, 672-686. Burr Ridge, Ill: Richard D. Irwin, 1993.)
- May – June 1999
- Article
The Wired Society: A Harvard Magazine Roundtable
By: Nancy F. Koehn
Koehn, Nancy F. "The Wired Society: A Harvard Magazine Roundtable." Harvard Magazine (May–June 1999), 42–53.
- Profile
Kaki Ettinger
"current" learning experiences, provided me with valuable tools to react to the dynamic, rapid pace of change in the constantly evolving media and technology space. My HBS experience instilled in me a desire to work at the... View Details
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media &... View Details
Keywords: Entertainment / Media / Sports
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- February 2007
- Supplement
Patents & Patients, CIPLA - Video
By: Rohit Deshpande
Deshpande, Rohit. "Patents & Patients, CIPLA - Video." Harvard Business School Video Supplement 507-705, February 2007.
- 2012
- Article
Journalists and the Stock Market
By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia
We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details
Parsons, Christopher, C. Dougal, J. Engelberg, and D. Garcia. "Journalists and the Stock Market." Review of Financial Studies 25, no. 3 (March 2012): 639–679.
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
artists’ fanbase? This requires having relationships with all of the important gatekeepers in the industry: radio, Spotify, iTunes, YouTube, Vevo, press publications, blogs, and many more. Finally, I initiated a project to revamp the branding and social View Details
Keywords: Entertainment / Media / Sports
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 1965
- Book
Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records
By: David Hawkins and John D Glover
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
cable franchises, media company managers could leverage their knowledge of local communities and their political processes. However, some companies avoided franchising: their executives worried that the need to influence city officials... View Details
- September 1990
- Case
Corporate News in the Los Angeles Times
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
year but got nowhere—so in 2009 he produced a music video, “United Breaks Guitars,” and posted it to YouTube. The video went viral, received widespread coverage in traditional media outlets (Wall Street Journal, CNN, and others), and... View Details
- Article
Contagion of Cooperation in Static and Fluid Social Networks
By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
Jordan, Jillian J., David G. Rand, Samuel Arbesman, James H. Fowler, and Nicholas A. Christakis. "Contagion of Cooperation in Static and Fluid Social Networks." PLoS ONE 8, no. 6 (June 2013).