Liking - Publications - Faculty & Research

29 Mar 2022
News

Michael Brune’s Next Battle: Clean Up Bitcoin

08 Aug 2020
News

What a WeChat ban would mean for Americans

07 Jul 2020
News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

08 Jun 2018
News

The homecoming of H-1B rejects is turning India into a new land of opportunity

07 Jun 2016
News

What actions do we forget and why?

26 Apr 2023
In Practice

Is AI Coming for Your Job?

cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway’s The Sun Also Rises used to... View Details

Keywords: by Kristen Senz; Technology

29 Sep 2014
Blog Post

Don’t leave this out of your job posting…

Creating a compelling job posting can be tricky. Within a short amount of space you have to strike a balance between being informative and engaging. With first-year job postings going live on 10/10, it feels like the perfect time to share... View Details

15 Dec 2015
First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details

Keywords: Carmen Nobel

15 Mar 2018
Working Paper Summaries

Targeted Price Controls on Supermarket Products

Keywords: by Alberto Cavallo and Diego Aparicio; Food & Beverage

24 May 2017
Working Paper Summaries

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

View Details

Keywords: by Ai Hisano; Food & Beverage

September 2009 (Revised September 2012)
Case

United Way

By: Allen S. Grossman and Cathy Ross

After United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Bulk, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best... View Details

Keywords: Investment Funds; Business or Company Management; Problems and Challenges; Civil Society or Community; Social Issues; Alignment; Los Angeles

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