Publications

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

that fall, drawing 80,000 people in 13 countries. The band’s ARMY grew in tandem, launching in 2014 and swelling eventually to 100 million members. Like typical fan clubs, members bought merchandise and snapped up concert tickets, but the... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

scale and create those [inclusive] pipes at the time.” So, in 2017, Bastian began a fresh strategy to advance underrepresented groups’ access to jobs at Delta. This included the launch of the Propel Collegiate Pilot Career Path Program,... View Details

Keywords: by Lane Lambert; Air Transportation

Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Failure Can Be An Asset, But Personal Failure Is Ruinous Still, stubborn entrepreneurs continue to found companies, in spite of the failure rates, which raises the question of why. It's not as if any of them harbored childhood dreams of View Details

Keywords: by Carmen Nobel

05 Oct 2021
Cold Call Podcast

How the Clean Network Changed the Future of Global Technology Competition

Keywords: Re: Meg Rithmire

Research Summary

Studying the Historical Impact of Globalization on Argentina and Chile

A major priority of the business history group within the Entrepreneurial Management Unit at Harvard Business School is the globalization of the research and teaching of business history. Within this broad context, the overall aim of this two-year project is to... View Details

2025
Working Paper

Generative AI Use by Capital Market Information Intermediaries: Evidence from Seeking Alpha

By: Mark Bradshaw, Chenyang Ma, Benjamin Yost and Yuan Zou

We study the use of generative AI for firm-specific financial analysis on the Seeking Alpha platform. We find that, after the initial launch of ChatGPT in November 2022, the share of AI-generated articles rose sharply to 13.4% of all articles, then declined in late... View Details

Keywords: Generative Ai; Seeking Alpha; Equity Research; Large Language Models; Gpt; AI and Machine Learning; Information Publishing; Financial Markets

SSRN

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2022
Case

Interface: The Journey Toward Carbon Negative

By: Andrew J. Hoffman

Interface has been a leading innovator in the carpet industry, specializing in the manufacturing of carpet tiles for commercial flooring. This case describes the history, context, and technology behind the company's development of its newest sustainable... View Details

Keywords: Corporate Social Responsibility and Impact; Innovation and Invention; Environmental Sustainability; Environmental Accounting

Article

Why Build in Web3

By: Jad Esber and Scott Duke Kominers

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details

Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry

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April 2021
Case

Glass-Shattering Leaders: Ros Atkins

By: Boris Groysberg and Colleen Ammerman

Ros Atkins launched the 50:50 Project on a BBC news program he anchored, deciding with his team to start tracking the gender of the contributors and experts featured on the show. Before long, it was clear that monitoring the data led to increased awareness of a gender... View Details

Keywords: Gender Equality; Allyship; Representation; Leadership; Gender; Equality and Inequality; Media; Analytics and Data Science

February 2018 (Revised December 2020)
Case

People Analytics at Teach For America (A)

By: Jeffrey T. Polzer and Julia Kelley

As of mid-2016, national nonprofit Teach For America (TFA) had struggled with three consecutive years of declining application totals, and senior management was re-examining the organization's strategy, including recruitment and selection. A few months earlier, former... View Details

Keywords: Recruitment; Selection and Staffing; Analysis; Forecasting and Prediction

July 2013
Case

Slicing Pie with a Razor: Ockham Technologies' Founding Agreement

By: Noam Wasserman and Yael Braid

Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Jim Triandiflou and Ken... View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry

June 2013 (Revised March 2014)
Case

Inditex: 2012

By: John R. Wells and Galen Danskin

In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details

Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain

June 2013 (Revised March 2014)
Case

Hennes & Mauritz, 2012

By: John R. Wells and Galen Danskin

In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past... View Details

Keywords: Fashion; Strategic Decision Making; Strategy; Supply Chain; Competitive Strategy; Corporate Strategy; Fashion Industry; Europe; Sweden

April 2009
Case

GSK's Acquisition of Sirtris: Independence or Integration?

By: Toby E. Stuart and James Weber

An executive from pharmaceutical company GSK must choose how much to integrate a recently acquired biotechnology firm, Sirtris. Moncef Slaoui, GSK's global head of R&D, championed the acquisition of Sirtris to gain access to its potentially revolutionary science.... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Research and Development; Science-Based Business; Integration