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  • All HBS Web  (2,420)
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  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

strategies—external aids like Internet blockers, nicotine patches, and swear jars. At the same time, studies show that few people use these supportive strategies. Why? “We know these kinds of strategies are... View Details
Keywords: by Michael Blanding
  • 2023
  • Working Paper

Targeting, Personalization, and Engagement in an Agricultural Advisory Service

By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu
ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details
Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness
Citation
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Athey, Susan, Shawn Cole, Shanjukta Nath, and Jessica Zhu. "Targeting, Personalization, and Engagement in an Agricultural Advisory Service." Harvard Business School Working Paper, No. 24-006, August 2023.
  • 21 Dec 2010
  • First Look

First Look: December 21

Enabling Reliability, Validity, and Knowledge Spill-ins through Inferential Learning Activities Authors:James Oldroyd and Ranjay Gulati Publication:Strategic Entrepreneurship Journal (forthcoming) Abstract This exploratory study examines... View Details
  • 01 Mar 2012
  • News

Get Creative

innovation strategy as a pyramid: big bets at the top, a few projects in development in the middle, and a broad base of continuous improvements, incremental contributions, and early-stage new ideas at the... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

deep knowledge of local conditions and legitimacy as local representatives—to dramatically lower their costs of market and gain valuable on-the-ground feedback. Some NGOs... View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2016
  • First Look

October 18, 2016

device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key View Details
Keywords: Sean Silverthorne
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

financial and strategic decision making. But along the way, I also noted another important aspect of this leadership task, a related line of effort that seemed to go largely... View Details
Keywords: by Rosabeth Moss Kanter
  • July 2005 (Revised April 2006)
  • Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

Using data from Boston, we show that reserve and precedence adjustments have similar quantitative effects. Our results illustrate that policies about precedence, heretofore underexplored, are inseparable from other aspects View Details
Keywords: Carmen Nobel
  • 10 Feb 2021
  • Blog Post

What You Can Do to Create an Anti-Racist Organization

conversations around social justice. She couples her artistic talent with deep knowledge of how to educate and connect with people, skills she built as a dance and sociology major at Duke University and in... View Details
  • 22 Jul 2014
  • First Look

First Look: July 22

investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take their investor base... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary View Details
Keywords: Sean Silverthorne
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2004
  • News

Ideas: Books

The loss of these “deep smarts” will become more urgent as baby boomers retire and the economy recovers. Professor Emerita Leonard and her coauthor, her husband, discuss how deep smarts are developed and expressed, how they can be... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 25 Oct 2016
  • First Look

October 25, 2016

about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction).... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2015
  • First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

knowledge, is now being embedded into the tools and building blocks used to make products? Willy Shih: Knowledge is one of the core resources in a company, and translating that View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 30 Jun 2008
  • Research & Ideas

Rethinking Retirement Planning

to be known as the Black-Scholes option pricing model. "Don't misunderstand me—getting some education about your financial affairs is a good idea, just as having some understanding of your medical needs is a good idea," Merton... View Details
Keywords: by Julia Hanna; Banking; Financial Services
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation View Details
Keywords: Martha Lagace
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in... View Details
Keywords: Dina Gerdeman
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