Integrated Strategy - Publications - Faculty & Research

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24 May 2011
First Look

First Look: May 24

and field hospitals). In 13 years it developed from a start-up garage business into a successful firm of global reach and reputation. In 2010 its founder and CEO Philippe Prévost must decide the product and market strategy for the next... View Details

Keywords: Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry... View Details

Keywords: Sean Silverthorne

07 Aug 2012
First Look

First Look: August 7

determined by and paid for by the studio. After accounting for the endogenous nature of property-right allocations, we find that studio-financed films receive superior marketing investments compared to independent films and that these investments fully mediate the... View Details

Keywords: Sean Silverthorne

28 Aug 2012
First Look

First Look: August 28

significant impact. We discuss implications for research, practice, and policy-making. Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority Author: Kristina Steffenson McElheran Publication: Journal of Economics and... View Details

Keywords: Sean Silverthorne

17 Jan 2012
First Look

First Look: January 17

Abstract Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile,... View Details

Keywords: Sean Silverthorne