Publications
Publications
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(9,498)
- Faculty Publications (1,617)
- 1986
- Book
Banking and Empire in Iran
By: Geoffrey Jones
This is the first of two volumes of a business history of a major British bank in the Middle East. Volume 1 traces the history of the bank from its foundation in 1889 as The Imperial Bank of Persia, through the years it was the state bank of Iran, and its development... View Details
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
- July 1986 (Revised August 1987)
- Background Note
Note on Comparative Advantage
By: David B. Yoffie and John J. Coleman
Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of... View Details
- June 1985 (Revised April 1989)
- Case
Benetton (B)
By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
- winter 1985
- Article
The Nonpecuniary Costs of Automobile Emissions Standards
By: Timothy F. Bresnahan and Dennis Yao
An important component of the costs of automotive air-pollution control has been nonpecuniary: a decline in vehicle performance characteristics. This regulatory impact on what the auto industry calls "drivability" has never been quantified, although there is... View Details
- 1 Sep 1984
- Conference Presentation
Ensuring Minority Achievement in Corporations: The Importance of Structural Theory and Structural Change
By: R. M. Kanter
- June 1984 (Revised April 1992)
- Background Note
The Marketing Mix
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- June 1983 (Revised April 1991)
- Case
Dominion Engineering Works
Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
- June 1983
- Background Note
Note on the Paper Machinery Industry
Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details
- April 1983 (Revised June 2003)
- Case
Shouldice Hospital Limited
By: James L. Heskett
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
- 1982
- Article
Low Involvement Decision Processes: The Importance of Choice Tactics
By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details