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  • October 2017
  • Case

LeBron James: Building a Hollywood Empire

By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Sports Industry; Media and Broadcasting Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
  • 2001
  • Working Paper

Airbus vs. Boeing in Superjumbos: Credibility and Preemption

By: Benjamin C. Esty and Pankaj Ghemawat
In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details
Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory
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Esty, Benjamin C., and Pankaj Ghemawat. "Airbus vs. Boeing in Superjumbos: Credibility and Preemption." Harvard Business School Working Paper, No. 02-061, February 2002.
  • October 2011 (Revised June 2014)
  • Case

inge watertechnologies, GmbH

By: Ramana Nanda, Carin-Isabel Knoop and Markus Mittermaier
Using the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany than the US, despite a robust SME sector and large-corporate innovation in Germany. It... View Details
Keywords: Entrepreneurial Finance; Finance; Venture Capital; Negotiation; Entrepreneurship; Technology Industry; Germany
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Nanda, Ramana, Carin-Isabel Knoop, and Markus Mittermaier. "inge watertechnologies, GmbH." Harvard Business School Case 812-002, October 2011. (Revised June 2014.)
  • September 2009 (Revised March 2015)
  • Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)

    Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

    Price is a key factor in most purchases, but can be presented at different stages of decision-making prior to a purchase. We looked at how the order of  price and product information might impact decision-making... View Details

    • January 1993 (Revised April 1993)
    • Case

    Chadwick, Inc.: The Balanced Scorecard

    By: Robert S. Kaplan
    The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
    Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry
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    Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
    • 30 May 2012
    • News

    Small goals rule

    • June 2018 (Revised October 2019)
    • Case

    Back to the Roots

    By: Elizabeth A. Keenan and Leslie K. John
    Email mking@hbs.edu for a courtesy copy.

    Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
    Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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    Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
    • November 2002 (Revised August 2003)
    • Case

    MedSource Technologies

    By: Robert S. Huckman
    Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
    Keywords: Product Development; Production; Mergers and Acquisitions; Product Design; Supply Chain Management; Management Teams; Medical Devices and Supplies Industry; United States
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    Huckman, Robert S. "MedSource Technologies." Harvard Business School Case 603-081, November 2002. (Revised August 2003.)
    • November 1998 (Revised November 2001)
    • Case

    BMW AG: The Digital Car Project (A)

    By: Stefan H. Thomke and Ashok Nimgade
    Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
    Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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    Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
    • 01 Mar 2010
    • Op-Ed

    A Golden Opportunity for Ford and GM

    [process] will take enormous effort, ingenuity, and discipline along with massive investments.” No doubt Toyota will regain some of its lost market share in the short term, to the extent the automaker's View Details
    Keywords: by Bill George; Auto
    • 15 Apr 2020
    • News

    Bringing Manufacturing Back to the U.S. Is Easier Said Than Done

    • 17 Nov 2010
    • News

    The Three Threats to Creativity

    • 22 Jan 2013
    • News

    Why Being a Workaholic is Counterproductive

    • Research Summary

    Distributed Innovation in Open Systems—The Role of Modularity

    By: Carliss Y. Baldwin
    Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details
    • June 2016
    • Article

    Technology Choice and Capacity Portfolios under Emissions Regulation

    By: David Drake, Paul R. Kleindorfer and Luk N. Van Wassenhove
    We study the impact of emissions tax and emissions cap-and-trade regulation on a firm's technology choice and capacity decisions. We show that emissions price uncertainty under cap-and-trade results in greater expected profit than a constant emissions price under an... View Details
    Keywords: Technology Management; Management; Technology; Service Operations; Environmental Sustainability
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    Drake, David, Paul R. Kleindorfer, and Luk N. Van Wassenhove. "Technology Choice and Capacity Portfolios under Emissions Regulation." Production and Operations Management 25, no. 6 (June 2016): 1006–1025. (Runner up, Wickham Skinner Award for the best paper published in Production and Operations Management during 2016.)
    • February 2016 (Revised March 2018)
    • Case

    Labor, Capital, and Government: The Anthracite Coal Strike of 1902

    By: David Moss and Marc Campasano
    In late October 1902, President Theodore Roosevelt felt relieved after months of anxiety and uncertainty. Workers in Pennsylvania's anthracite coal industry had been on strike for five months, threatening to leave eastern cities in the cold without enough heating fuel... View Details
    Keywords: Governance; Agreements and Arrangements; Business and Government Relations; Labor; Law; Policy; Mining; History; Mining Industry; Pennsylvania
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    Moss, David, and Marc Campasano. "Labor, Capital, and Government: The Anthracite Coal Strike of 1902." Harvard Business School Case 716-046, February 2016. (Revised March 2018.)
    • February 2008
    • Article

    Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

    By: Geoffrey Jones
    This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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    Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
    • March 2018 (Revised April 2018)
    • Case

    Morgan Stanley: Building Long-Term Sustainability

    By: Vikram S. Gandhi and Lynn Schenk
    This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details
    Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions
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    Gandhi, Vikram S., and Lynn Schenk. "Morgan Stanley: Building Long-Term Sustainability." Harvard Business School Case 318-103, March 2018. (Revised April 2018.)
    • October 1991 (Revised August 2000)
    • Case

    Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

    By: V. Kasturi Rangan and Frank V. Cespedes
    Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
    Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry
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    Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
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