Globalized Markets and Industries - Publications - Faculty & Research - Harvard Business School

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November 1987
Case

International Business Machines: Changes in Marketing Organization

By: Frank V. Cespedes

Keywords: Organizational Change and Adaptation; Marketing; Computer Industry; Computer Industry

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November 2012 (Revised October 2013)
Supplement

Global Expansion at Sanford C. Bernstein (C)

By: Linda A. Hill and Dana Teppert

Robert van Brugge, CEO of Sanford C. Bernstein, a premier sell-side research firm, has recently appointed a new Director of Asian Research to lead the firm's Hong Kong office. Van Brugge wonders what advice he should give the new Director as the firm continues to... View Details

Keywords: Collaboration; Organizational Design; Talent Management; Leadership; Finance; Globalization; Organizational Culture; Financial Services Industry; Hong Kong

August 1995
Teaching Note

Xerox: Outsourcing Global Information Technology Resources TN

By: Richard L. Nolan

Teaching Note for (9-195-158). View Details

Keywords: Revenue; Information Technology; Technological Innovation; Contracts; Decisions; Job Cuts and Outsourcing; Computer Industry

February 1996 (Revised May 2002)
Teaching Note

Xerox: Outsourcing Global Information Technology Resources TN

By: F. Warren McFarlan

Teaching Note for (9-195-158). View Details

Keywords: Job Cuts and Outsourcing; Information Technology; Global Range; Resource Allocation; Manufacturing Industry; Manufacturing Industry

August 1995 (Revised March 1996)
Teaching Note

ITT Automotive: Global Manufacturing Strategy (1994) TN

By: Gary P. Pisano

Teaching Note for (9-695-002). View Details

Keywords: Auto Industry; Belgium; Germany; United States

May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

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June 2020
Case

Career Karma: Growth in a Time of Global Uncertainty (A)

By: Laura Huang, Elizabeth Jiang and Brandon Yu

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or “coding bootcamps,” that would lead to a successful career pivot upon... View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has... View Details

March 1998
Teaching Note

Unilever's Butter-Beater: Innovation for Global Diversity TN

By: Clayton M. Christensen

Teaching Note for (9-698-017). View Details

Keywords: Food and Beverage Industry; Europe

20 Aug 2010
News

Global diversification: Anathema a decade ago, now a great strategy

1998
Chapter

Comments on 'Index Hedge Performance: Insurer Market Penetration and Basis Risk' by John A. Major

By: André Perold

Keywords: Insurance; Risk and Uncertainty; Insurance Industry

September 1999
Case

Hewlett-Packard Global Alliance Program (A): Alliance Strategy

By: Rosabeth M. Kanter and Alida Zweidler-McKay

Keywords: Alliances; Strategy; Computer Industry; Computer Industry

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13 Aug 2015
Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

September 1999
Case

Hewlett-Packard Global Alliance Program (C): Implementing Change

By: Rosabeth M. Kanter and Alida Zweidler-McKay

Keywords: Alliances; Change Management; Information Technology Industry

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November 2005 (Revised November 2006)
Supplement

Pine Ridge Winery, LLC Global Environment (B)

By: Joseph B. Lassiter III and Lauren Barley

Keywords: Food and Beverage Industry

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

October 2011 (Revised March 2015)
Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai

As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details

Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China

2021
Working Paper

Which Markets (Don't) Drive Pharmaceutical Innovation? Evidence From U.S. Medicaid Expansions

By: Craig Garthwaite, Rebecca Sachs and Ariel Dora Stern

Pharmaceutical innovation policy involves managing a tradeoff between high prices for new products in the short-term and stronger incentives to develop products for the future. Prior research has documented a causal relationship between market size and pharmaceutical... View Details

Keywords: Pharmaceuticals; Medicaid; Innovation and Invention; Policy; Markets; Research and Development; Pharmaceutical Industry

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February 2020
Technical Note

Talent Management and the Future of Work

By: William R. Kerr and Gorick Ng

The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes... View Details

Keywords: Human Resource Management; Human Capital Development; Human Resource Practices; Talent; Talent Acquisition; Talent Development; Talent Development And Retention; Talent Management; Talent Retention; Labor Flows; Labor Management; Labor Market; Strategy Development; Strategy Management; Strategy Execution; Strategy And Execution; Strategic Change; Transformations; Organization; Organization Alignment; Organization Design; Organizational Adaptation; Organizational Effectiveness; Management Challenges; Management Of Business And Political Risk; Change Leadership; Future Of Work; Future; Skills Gap; Skills Development; Skills; Offshoring And Outsourcing; Investment; Capital Allocation; Work; Work Culture; Work Force Management; Work/life Balance; Work/family Balance; Work-family Boundary Management; Workers; Worker Productivity; Worker Performance; Work Engagement; Work Environment; Work Environments; Productivity; Organization Culture; Soft Skills; Technology Management; Technological Change; Technological Change: Choices And Consequences; Technology Diffusion; Disruptive Technology; Global Business; Global; Workplace; Workplace Context; Workplace Culture; Workplace Wellness; Collaboration; Competencies; Productivity Gains; Digital; Digital Transition; Competitive Dynamics; Competitiveness; Competitive Strategy; Data Analytics; Data; Data Management; Data Strategy; Data Protection; Aging Society; Diversity; Diversity Management; Millennials; Communication Complexity; Communication Technologies; International Business; Work Sharing; Global Competitiveness; Global Corporate Cultures; Intellectual Property; Intellectual Property Management; Intellectual Property Protection; Intellectual Capital And Property Issues; Globalization Of Supply Chain; Inequality; Recruiting; Hiring; Hiring Of Employees; Training; Job Cuts And Outsourcing; Job Performance; Job Search; Job Design; Job Satisfaction; Jobs; Employee Engagement; Employee Attitude; Employee Benefits; Employee Compensation; Employee Fairness; Employee Relationship Management; Employee Retention; Employee Selection; Employee Motivation; Employee Feedback; Employee Coordination; Employee Performance Management; Employee Socialization; Process Improvement; Application Performance Management; Stigma; Institutional Change; Candidates; Digital Enterprise; Cultural Adaptation; Cultural Change; Cultural Diversity; Cultural Context; Cultural Strategies; Cultural Psychology; Cultural Reform; Performance; Performance Effectiveness; Performance Management; Performance Evaluation; Performance Appraisal; Performance Feedback; Performance Measurement; Performance Metrics; Performance Measures; Performance Efficiency; Efficiency; Performance Analysis; Performance Appraisals; Performance Improvement; Automation; Artificial Intelligence; Technology Companies; Managerial Processes; Skilled Migration; Assessment; Human Resources; Management; Human Capital; Talent and Talent Management; Retention; Demographics; Labor; Strategy; Change; Change Management; Transformation; Organizational Change and Adaptation; Organizational Culture; Working Conditions; Information Technology; Technology Adoption; Disruption; Economy; Competition; Globalization; AI and Machine Learning; Digital Transformation

September 1994
Teaching Note

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

By: Stephen A. Greyser and Robert F Young

Teaching Note for (9-594-046). View Details

Keywords: Shipping Industry

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