Publications

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

warnings that it was dangerous for foreigners to enter the township. Along with good food, camaraderie, and jazz, she discovered some fabulous wines with an added, rare distinction: they were produced by black South African vintners.... View Details

Keywords: wine; wine making; wine importing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry

Find at Harvard

23 Jul 2014
News

Meal-Delivery Startups Look for Winning Recipe

Keywords: Plated; Blue Apron; Food and Beverage Stores; Food and Beverage Stores

16 Jun 2015
Blog Post

Military Alumna Reflects on Time at HBS

world-class organization known for growing leaders. I would have a number of general management roles at PepsiCo over the course of over five years—both in the food and View Details

December 1989 (Revised February 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (C)

By: Lynda M. Applegate

In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details

Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry

01 Oct 2018
Book

Is the US Losing its Ability to Attract Highly Skilled Migrant Workers?

Keywords: by Martha Lagace; Food & Beverage; Food & Beverage

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for... View Details

Keywords: by Julia Hanna; Food & Beverage; Food & Beverage

December 2011
Case

Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The... View Details

Keywords: Negotiation; Food and Beverage Industry

6:30 PM – 8:30 PM EDT, 20 Apr 2017
HBS Alumni Events

HBS Boston Young Alumni Networking Reception

Complimentary food and beverages will be served. Registration is required. You are welcome to register a guest. Host Committee Ed Naim, MBA 2007 Jessica Deckinger, MBA 2008... View Details

December 2024
Case

Yum China: People First

By: David E. Bell, Shu Lin and Nancy Dai

Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Performance Efficiency; Expansion; Employees; Food and Beverage Industry; Food and Beverage Industry; China

September 1989 (Revised December 1989)
Case

Beef Hormone Trade Dispute

By: Ray A. Goldberg

Keywords: Trade; Agribusiness; Food; Biotechnology Industry; Biotechnology Industry; Biotechnology Industry

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February 1981 (Revised June 1993)
Case

Harris Seafoods, Inc.

By: William E. Fruhan Jr. and William A. Sahlman

Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details

Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Food and Beverage Industry; Food and Beverage Industry

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

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25 Aug 2022
News

Comfort Zone

food and beverage or retail opportunities along the journey,” Fraser says. That and other technology can be adapted to reduce anxiety, improve... View Details

15 Dec 2024
News

Kelp Is on the Way

Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

4 PM – 7 PM CDT, 12 Mar 2017
HBS Alumni Events

HBS@SXSW 2017

opportunity to network, socialize, and hear about fellow alumni start-ups. Hope to see you there! Sunday, March 12, 2017 4:00-7:00PM Bob's Steak & Chop House 301 Lavaca Street Austin, TX 78701 This event is FREE to attend View Details

January 1991 (Revised March 2010)
Case

Westchester Distributing, Inc. (A)

By: Robert L. Simons and Robert Boxwell

Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details

Keywords: Financial Reporting; Crime and Corruption; Corporate Governance; Governance Controls; Salesforce Management; Behavior; Motivation and Incentives; Distribution Industry; Distribution Industry