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- February 1998 (Revised March 1998)
- Case
Marriott Corporation: The Cost of Capital
Presents recommendations for hurdle rates of Marriott's divisions to select by discounting appropriate cash flows by the appropriate hurdle rate for each division. View Details
- February 1998 (Revised May 2007)
- Case
Airborne Express
By: Jan W. Rivkin
In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
- February 1998
- Teaching Note
Marriott Corporation: The Cost of Capital (Abridged), Teaching Note
Teaching Note for (9-289-047). View Details
- January 1998 (Revised July 2019)
- Case
Cafes Monte Bianco: Building a Profit Plan
By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
- January 1998
- Case
Connecticut Spring and Stamping Corporation (B)
By: H. Kent Bowen, Massimo Russo and Steven J. Spear
Connecticut Spring and Stamping Corp. (CSSC), a 50-year-old spring manufacturing and metal stamping firm, is experiencing slow sales growth and feeling the impact of global competition. The company has over 800 customers but little understanding of those customers'... View Details
- January 1998 (Revised March 1998)
- Case
Viacom, Inc.: Carpe Diem (Condensed)
By: Joseph L. Bower and Thomas R. Eisenmann
Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details
- 1998
- Book
Understanding Costs
By: W. J. Bruns Jr., R. S. Kaplan, R. Cooper, A. Schleifer Jr. and Donella Marie Rapier
Keywords: Cost
- 1998
- Book
Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance
By: Robert S. Kaplan and Robin Cooper
Keywords: Cost vs Benefits
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
- January 1998
- Article
Risk Management, Capital Budgeting and Capital Structure Policy for Financial Institutions: An Integrated Approach
By: K. A. Froot and J. Stein
- January 1998
- Article
Tradeoffs within Costing Systems between Incentives and Measurement Objectives
By: M. Alles, S. Datar and M. Gupta
- December 1997
- Case
Wriston Manufacturing Corporation
Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
- November 1997
- Case
Microsoft Goes Online: MSN 1996
By: David B. Yoffie
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
- November 1997 (Revised May 1998)
- Teaching Note
Indianapolis: Activity-Based Costing of City Services (A) and (B) TN
By: Robert S. Kaplan
Teaching Note for (9-196-115) and (9-196-117). View Details
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- Article
Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty
By: A. Raman, M. Fisher, J. Hammond and W. Obermeyer
- October 1997
- Article
Does Competition Kill Corruption?
By: Christopher Bliss and Rafael Di Tella
Corrupt agents (officials or gangsters) exact money from firms. Corruption affects the number of firms in a free-entry equilibrium. The degree of deep competition in the economy increases with lower overhead costs relative to profits and with a tendency toward similar... View Details
- September 1997
- Article
The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out
By: Bruno S. Frey and Felix Oberholzer-Gee