Consumer Technology - Publications - Faculty & Research

25 Nov 2008
First Look

First Look: November 25, 2008

School Case 909-007 In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology... View Details

Keywords: Martha Lagace

Profile

Taylor Wiegele

SpaceX culture," he missed the consumer connection. After eight months, as his designs were becoming clear, he began looking toward the MBA. "I wanted to enable new technologies, to give them legs," he says. "How can... View Details

Keywords: Manufacturing/Energy; CPG; Tech

01 Dec 2016
News

Case Study: Sweat the Technique

their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but... View Details

Keywords: Dan Morrell

01 Apr 2000
News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details

Keywords: Margie Kelly

30 Sep 2024
News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details

March–April 2023
Article

Pricing for Heterogeneous Products: Analytics for Ticket Reselling

By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis

Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details

Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry

20 Nov 2012
First Look

First Look: November 20

levers differently, which partly explains the variation in Walmart's performance throughout the years. Under Sam Walton, the company's performance improved due mainly to the adoption of new technologies as well as low prices obtained from... View Details

Keywords: Sean Silverthorne

17 Jul 2020
News

Support System

on the front. But the actual shea-butter content can be less than 10 percent—in some cases less than one percent—relative to 64 percent for Mother’s Shea and more than 80 percent for Eu’Genia.” Consumers and retailers have noted the... View Details

Keywords: Maureen Harmon

15 May 2020
News

New Menu

its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the country realize that goal. Tyson... View Details

01 Mar 2005
News

Better Care at Lower Cost

As the opening presenter at the two-day conference, sponsored by the HBS Health Industry Alumni Association, Christensen made the case for how disruptive innovation could give consumers access to simpler, less expensive, quality care.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

Citation

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Stock Pitching: company, industry and market research

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Reports on major economic, scientific, and View Details

01 Sep 2010
News

Online Fashionistas

Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a selling point for both... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

17 Dec 2001
Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television.... View Details

Keywords: by Julia Hanna

01 Dec 2005
News

Alumni Achievement Awards: Honorees and Victories

business as he rescued Big Blue, then a stumbling mainframe-computer giant, and rebuilt it into a powerful but nimble information-technology company. Judith R. Haberkorn (AMP 111, 1992) The retired president for consumer sales and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

12 Jan 2017
News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details

Keywords: Jill Radsken

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

companies that were categorized as industrial. These categories generated higher returns as a group than the consumer goods category. Some of the characteristics of these winners included having a proprietary View Details

Keywords: by Manda Salls

18 Mar 2014
News

The Oz of Data Opens the Curtain

crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

Web

Buy Now, Pay Later: Research Links - Secondary Resources

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details

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