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Show Results For
- All HBS Web
(2,233)
- People (7)
- News (453)
- Research (1,490)
- Events (4)
- Multimedia (5)
- Faculty Publications (837)
- 01 Apr 1997
- News
Manager's Notebook
predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details
Keywords: Judith Ross
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
process culminated in competitive and consumer differentiation that ushered in innovation reinvestment and a period of substantive and sustained demand growth for mechanical watches. This paper contributes to research on View Details
Keywords: Dina Gerdeman
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- Student-Profile
Mengjie "Magie" Cheng
behaviors in greater detail, she started to investigate the possibility of a Ph.D. “My interests were quite broad when I applied, but centered around technological innovation and new product diffusion,” Magie explained. She was interested... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
take it in stride," Stolar said. "It’s just too amazing of a platform for a consumer good company to not make it happen." Read more about Stolar and Barbera’s experience, plus their four tips for future Shark Tank pitchers, on... View Details
- 01 Dec 2000
- News
Latin America's Decade
In One Hundred Years of Solitude, his epic allegory of Latin American history and sensibility, novelist Gabriel García Márquez describes how a revolutionary technology from the outside world is brought to the sleepy, archetypal hamlet of... View Details
- 03 Dec 2001
- Research & Ideas
Healthcare Conference Looks At Ailing Industry
Technologies Cause Great Firms to Fail, may be that they haven't yet been disrupted. As Christensen explained, the debate on mass healthcare reform usually pivots around the same three questions. "Maybe we've just got to get... View Details
- Profile
Jonathan Evans
to connect people” by joining Means For Dreams, an early independent offshoot of DonorsChoose.org, a consumer website that pioneered peer-to-peer philanthropy. “I joined as the first employee, when it was a brand-new startup,” says... View Details
- Web
Buy Now, Pay Later: Research Links - Secondary Resources
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
study how consumers react to vocal chief executives. Why JPMorgan Chase Is Investing Millions in Detroit JPMorgan Chase is making extensive investments into the revitalization of Detroit. What does it expect in return? Professor Joseph... View Details
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
that Al's research has moved from railroads to giant corporations and now to computers and consumer electronics underscores his eminent position as the historian of industries at the center of national interest in each era he studies. All... View Details
Keywords: by Jim Aisner
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
customer behavior can change. The burst will be when we will observe that consumer patterns are changing." On the other hand, some believed that things that have changed since the 2000 bubble may make another one less likely. Ofer... View Details
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- 15 Dec 2015
- News
The Year in Ideas 2015
communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, and stamina—the balloons... View Details
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
- Web
Creating Brand Value - Course Catalog
difficult. Consumers are increasingly diverse, skeptical of marketing, and empowered by digital technologies that easily connect them to others who share their tastes. They co-create the meaning of the... View Details
- 01 Dec 2013
- News
Double Vision
the consumer the product and how it is used," says Teixeira. RESULTS: This approach, the study found, had the opposite effect of the call-to-action ads, pushing less traffic to the websites but converting more of that traffic into sales.... View Details
Keywords: Arts, Entertainment
- 01 Jun 2014
- News
Screen Saver
Washington University. "Now think of the magic of Avatar in 3D. In that interim period, between 1977 and 2010, the technological advances in moviemaking were unbelievable. But that was not at all matched by any change in the concession... View Details