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  • 13 May 2014
  • Op-Ed

The Alibaba Effect

guessing among them and probably an eventual change in policies and views. Losing Alibaba really stung.) Alibaba was founded in 1999 in the city of Hangzhou in Zhejiang province in eastern China. In those early days, it was a small, struggling View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 03 Feb 2015
  • First Look

First Look: February 3

property owners and managers who supply them. The case traces HomeAway's founding and acquisition-led growth, its 2011 IPO, and the core elements of its subscription-based business model. By 2014, incumbent travel giants like TripAdvisor... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

Bureau's Longitudinal Business Database. The comprehensive micro-data allow us to study how both the entry rate and the distribution of entry sizes for new startups responded to changes in banking... View Details
Keywords: Sean Silverthorne
  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
  • January 2022 (Revised August 2022)
  • Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
  • 12 Oct 1999
  • Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

change their ideas constantly while they are trying to build complex new products and technologies." In addition, by making it possible to "organize businesses in new ways, offer new products and services, and distribute those products... View Details
Keywords: by Daniel Penrice
  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

As many entrepreneurs and business leaders can testify, a great conversation or brainstorm can turn an inkling of an idea into a gamechanger. A research paper goes inside those conversations and the people having them to learn the... View Details
Keywords: by Michael Blanding
  • 12 May 2015
  • Research & Ideas

How Crowds and Experts Kickstart the Arts

recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the... View Details
Keywords: Entertainment & Recreation
  • April 2018
  • Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank. "Formlabs: Selling a New 3D Printer." Harvard Business School Teaching Note 818-127, April 2018.
  • October 2022
  • Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney
Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details
Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
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Koning, Rembrand, and Emer Moloney. "Single Earth: Science White Paper Supplement." Harvard Business School Supplement 723-389, October 2022.
  • 08 Mar 2011
  • First Look

First Look: March 8

Cases & Course MaterialsGLOBIS Mukti Khaire, Akiko Kanno, and Nobuo SatoHarvard Business School Case 811-061 Yoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2000
  • Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

MBA '69), cofounder and chairman of Apax Partners & Co. Ltd., and vice chairman of EASDAQ—the pan-European stock market for growth companies which he helped establish in 1996; Gerard Montanus, a general partner in Atlas Venture, a global concern that first opened... View Details
Keywords: by James E. Aisner; Financial Services
  • 15 Feb 2000
  • Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

needs are increasingly ignored by these firms, which now require large margins to support their burgeoning overhead. The low-end gap thus created offers fertile ground for startups to enter the market with innovative approaches... View Details
Keywords: by Staff; Health
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
  • 30 May 2019
  • What Do You Think?

Is There a Distinctive West Coast Style of Management?

internet startups, two Stanford Graduate School of Business professors, Jim Collins and Jerry Porras, wrote an influential book about “successful habits of visionary companies.” In it, they advanced their theories based on an extensive... View Details
Keywords: by James Heskett; Education
  • 23 Jun 2020
  • Book

Beginning America Over Again with a New Electoral System

result, write the authors, is a polarized government unable to compromise to solve the nation's greatest problems or realize its highest aspirations. The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy is written with a... View Details
Keywords: by Sean Silverthorne
  • 10 Feb 2015
  • First Look

First Look: February 10

effect of different legal and cultural environments on bankruptcy proceedings. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/214055-PDF-ENG Harvard Business School Case 815-044 DoubleDutch Lawrence Coburn and Pankaj Prasad,... View Details
Keywords: Sean Silverthorne
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

in understanding between departments staffed with employees whose responsibilities and training vary widely? Inherent organizational conflict takes many forms—for example, between home office staff (“who don’t understand how the business... View Details
Keywords: by James Heskett; Air Transportation
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