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Show Results For
- All HBS Web
(1,837)
- People (3)
- News (285)
- Research (1,366)
- Multimedia (8)
- Faculty Publications (914)
- Profile
Eric Chavez
and brand manager “allowed me to be my own business owner within a larger business. I went from being an engineer who asked, ‘Why is this product broken?’ to a manager asking, ‘Why is this product not selling?’” Filling in the missing... View Details
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and designing products that... View Details
Keywords: Sean Silverthorne
- November 2008
- Teaching Note
Crossing Borders: MTC's Journey through Africa (TN)
By: Tarun Khanna
Teaching Note for [708477]. View Details
- 17 Mar 2015
- First Look
First Look: March 17
of intermediaries create safe "money-like" claims, they go about this in different ways. Traditional banks create money-like claims by holding illiquid fixed-income assets to maturity, and they rely on deposit insurance and costly equity capital to support... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- April 1998
- Case
Compaq, 1998
By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- Web
Staff Directory | Baker Library
records and special collections materials throughout the digital stewardship lifecycle. He also collaboratively develops Harvard Library-wide strategy for stewardship of born-digital materials. His research focuses on integrating... View Details
- 20 Dec 2022
- Blog Post
7 Resolutions for Recruiting in the New Year
from, or more candidates who add something unique to your team?With defined goals in mind, you can resolve to develop and execute on strategies to meet those goals directly rather than holding more broad events or sending emails that miss... View Details
Keywords: All Industries
- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436 Hearts on Fire, a successful... View Details
Keywords: Martha Lagace
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- December 2003 (Revised April 2004)
- Case
Dragon's Teeth Vineyards
By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details
- 30 Aug 2011
- First Look
First Look: August 30
competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details
Keywords: Sean Silverthorne
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
the Strategy Unit of Harvard Business School. The case caught the attention of Luo and Alberto Galasso, a professor at the University of Toronto’s Rotman School of Management, who have together looked at the impact of changes in liability... View Details
- 02 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Energy
agriculture, and manufacturing. What HBS Brings to the Energy Ecosystem The diversity within the energy sector also extends to company size. There are startups creating innovative solutions to address energy problems around the world, as well as large established... View Details
Keywords: Energy / Cleantech
- Web
The Strategic Case for Diversity in Digital Transformation - Blog: RGE Report
development pipelines . For boards, the imperative is not only to govern technological strategy but to make sure that tools like AI are deployed in ways that reinforce , rather than erode, positive organizational values . Ignoring how AI... View Details