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Show Results For
- All HBS Web
(2,044)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (823)
- 07 Apr 2015
- First Look
First Look: April 7
commissions hurt sales. If managers must retain a cap, they should set it as high as possible to avoid reducing reps' incentives. Although overly complicated compensation systems have their downsides, research has found that a system... View Details
Keywords: Sean Silverthorne
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
- July 2004 (Revised March 2007)
- Case
Sony EyeToy
By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
Angela Serino, manager of corporate responsibility for Natura, a Brazilian cosmetics company, and Maria de Graça Fernandes Branco, principal of Matilde Elementary and High School. The pair are subjects of a case produced by the SEKN that... View Details
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- 21 Jan 2009
- First Look
First Look: January 21, 2009
options. Brand manager Margaret Foley is facing an increasingly complex media environment in which her traditional media plan, focused on television, print, and radio advertising, has become less effective... View Details
Keywords: Martha Lagace
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
convince recruiters that my analytical background gave me a unique advantage as a marketer. Persistence and self-belief became my greatest allies. After HBS, I stepped into brand management roles at Procter... View Details
- July 2011
- Teaching Note
Shanghai Diligence Law Firm (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the United States and Europe. View Details
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand... View Details
Keywords: Carmen Nobel
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54887 forthcoming Production and Operations Management The Operational Value of Social Media Information By: Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang... View Details
Keywords: Dina Gerdeman
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, and even Korea.... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
their parents own. So BMW, knowing that it's a fashion brand, is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. Q:... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
- 01 Dec 2009
- News
Alumni Books
Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in any Interview and Secure the Job of Your Dreams by Brenda Bence (MBA ’91) (Global Insight Communications) Strategic Customer Service: View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
what is clear is that the organization will have to be one that both consumers need and doctors trust, says John A. Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and View Details
- Career Coach
Mo Fong
Mo Fong (HBS ‘02, Stanford ‘95 ChemE, ‘96 MA Education ) Mo is currently the Executive Director at Stanford Technology Ventures Program in the School of Management and Engineering focusing on entrepreneurship research, programs and... View Details