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  • January 1987 (Revised June 1989)
  • Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details
Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States
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Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)
  • Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
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Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
  • Article

How Implicit Beliefs Influence Trust Recovery

By: M. Haselhuhn, M.E. Schweitzer and A. Wood
After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details
Keywords: Values and Beliefs; Trust
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Haselhuhn, M., M.E. Schweitzer, and A. Wood. "How Implicit Beliefs Influence Trust Recovery." Psychological Science 21, no. 5 (May 2010): 645–648.
  • 09 Jun 2021
  • News

Employees Are Lonelier Than Ever. Here’s How Employers Can Help.

  • 09 Mar 2021
  • News

How Native English Speakers Can Create More Inclusive Global Teams

  • 25 May 2020
  • News

Meaning and Purpose in Life and Work

  • 2011
  • Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson
Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details
Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India
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Khaire, Mukti, and Erika Richardson. "Medium and Message: The Role of the Media in Establishing Institutional Logics." 2011.
  • Article

Specialization and Success: Evidence from Venture Capital

By: Paul A. Gompers, Anna Kovner and Josh Lerner
This paper examines how organizational structure affects behavior and outcomes, studying the performance of different types of venture capital organizations. We find a strong positive relationship between the degree of specialization by individual venture capitalists... View Details
Keywords: Experience and Expertise; Venture Capital; Organizational Structure; Outcome or Result; Performance Effectiveness; Behavior; Financial Services Industry
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Gompers, Paul A., Anna Kovner, and Josh Lerner. "Specialization and Success: Evidence from Venture Capital." Journal of Economics & Management Strategy 18, no. 3 (Fall 2009): 817–844.
  • 21 Nov 2023
  • Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research by Harvard Business School... View Details
Keywords: by Kristen Senz
  • March–April 2015
  • Article

Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform

By: Lan Nguyen Chaplin and Michael I. Norton
Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated... View Details
Keywords: Theory Of Mind; Self-Esteem; Behavior; Attitudes; Performance; Cognition and Thinking
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Chaplin, Lan Nguyen, and Michael I. Norton. "Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform." Child Development 86, no. 2 (March–April 2015): 651–658.
  • Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

  • 05 Dec 2024
  • HBS Seminar

Amanda Sharkey, Mendoza College of Business

  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Organizations rarely reinvent themselves in a perfectly straight line. More often than not, reinvention is like riding a roller-coaster, with the highest of highs and lowest of lows. This is true even at the best organizations, despite leaders who may be able to... View Details
Keywords: by Ben Rand
  • February 2021 (Revised March 2022)
  • Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
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Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
  • 2023
  • Working Paper

'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins

By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller
We identify and document an “overdetermined outcome defense” which occurs when one learns that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g., deciding not to go to the gym, but later discovering that the gym had been... View Details
Keywords: Moral Sensibility; Decision Making; Outcome or Result; Behavior
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Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller. "'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins." Harvard Business School Working Paper, No. 23-045, January 2023.
  • 03 Oct 2023
  • What Do You Think?

Do Leaders Learn More From Success or Failure?

do you think? Share your thoughts in the comments below. References: Amy Edmondson, Right Kind of Wrong: The Science of Failing Well (Atria Books, 2023) Amy C. Edmondson, “Psychological Safety and Learning Behavior in Work Teams,”... View Details
Keywords: by James Heskett
  • 2023
  • Working Paper

Change We Can’t Believe In: Distrust of Political Converts

By: Julian J. Zlatev, Amos Schurr and Nir Halevy
We propose and test three hypotheses regarding how people respond to political converts— individuals who switch their voting from one political party to another. Across two experiments, using behavioral and attitudinal measures of trust in two different countries, we... View Details
Keywords: Political Elections; Behavior; Attitudes; Trust
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Zlatev, Julian J., Amos Schurr, and Nir Halevy. "Change We Can’t Believe In: Distrust of Political Converts." Harvard Business School Working Paper, No. 23-049, February 2023.
  • 2014
  • Article

Unequality: Who Gets What and Why It Matters

By: Michael I. Norton
Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the... View Details
Keywords: Inequality; Ethics; Productivity; Gambling; Equality and Inequality; Fairness; Income; Performance Productivity; United States
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Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155.
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

out of expediency probably aren’t being honest. In a case like this, in which a coworker is visibly flouting the rules, however, speaking up is almost always the right course of action, Fubini says. The consultant who actually witnessed this View Details
Keywords: by Michael Blanding; Consulting
  • Research Summary

The Architecture of the Integrated Organization

By: Ranjay Gulati
In this research I explore how organizations balance pressures for efficiency with the need to be responsive at the same time. Operating in turbulent global markets it is increasingly important for firms to embrace both global efficiency and also local responsiveness.... View Details
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