Publications

Educators

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Article

Beyond the Target Customer: Social Effects in CRM Campaigns

By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson

Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details

Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior

Article

How Implicit Beliefs Influence Trust Recovery

By: M. Haselhuhn, M.E. Schweitzer and A. Wood

After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details

Keywords: Values and Beliefs; Trust

09 Jun 2021
News

Employees Are Lonelier Than Ever. Here’s How Employers Can Help.

09 Mar 2021
News

How Native English Speakers Can Create More Inclusive Global Teams

25 May 2020
News

Meaning and Purpose in Life and Work

2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

Article

Specialization and Success: Evidence from Venture Capital

By: Paul A. Gompers, Anna Kovner and Josh Lerner

This paper examines how organizational structure affects behavior and outcomes, studying the performance of different types of venture capital organizations. We find a strong positive relationship between the degree of specialization by individual venture capitalists... View Details

Keywords: Experience and Expertise; Venture Capital; Organizational Structure; Outcome or Result; Performance Effectiveness; Behavior; Financial Services Industry

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research by Harvard Business School... View Details

Keywords: by Kristen Senz

March–April 2015
Article

Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform

By: Lan Nguyen Chaplin and Michael I. Norton

Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated... View Details

Keywords: Theory Of Mind; Self-Esteem; Behavior; Attitudes; Performance; Cognition and Thinking

Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

05 Dec 2024
HBS Seminar

Amanda Sharkey, Mendoza College of Business

05 Jul 2023
HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Organizations rarely reinvent themselves in a perfectly straight line. More often than not, reinvention is like riding a roller-coaster, with the highest of highs and lowest of lows. This is true even at the best organizations, despite leaders who may be able to... View Details

Keywords: by Ben Rand

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

Educators

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2023
Working Paper

'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins

By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller

We identify and document an “overdetermined outcome defense” which occurs when one learns that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g., deciding not to go to the gym, but later discovering that the gym had been... View Details

Keywords: Moral Sensibility; Decision Making; Outcome or Result; Behavior

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

do you think? Share your thoughts in the comments below. References: Amy Edmondson, Right Kind of Wrong: The Science of Failing Well (Atria Books, 2023) Amy C. Edmondson, “Psychological Safety and Learning Behavior in Work Teams,”... View Details

Keywords: by James Heskett

2023
Working Paper

Change We Can’t Believe In: Distrust of Political Converts

By: Julian J. Zlatev, Amos Schurr and Nir Halevy

We propose and test three hypotheses regarding how people respond to political converts— individuals who switch their voting from one political party to another. Across two experiments, using behavioral and attitudinal measures of trust in two different countries, we... View Details

Keywords: Political Elections; Behavior; Attitudes; Trust

2014
Article

Unequality: Who Gets What and Why It Matters

By: Michael I. Norton

Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the... View Details

Keywords: Inequality; Ethics; Productivity; Gambling; Equality and Inequality; Fairness; Income; Performance Productivity; United States