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  • 01 May 2000
  • What Do You Think?

Can You Hard-Wire Performance?

marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it answers. Among these are: (1) Are... View Details
Keywords: by James Heskett
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

stalled around mid-2007, just a few months after Facebook had released its programming platform which allowed outside programmers to build applications using its social network data. The wealth of new View Details
Keywords: Martha Lagace
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

advertisers' signup with competing paid search providers—thereby hindering competition in search engine advertising. Google has long offered an application programming interface ("API") by which advertisers can submit... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

controlling the flow of the investment. For an example of what we mean, let's look at Teradyne, the maker of semiconductor test equipment. In 1997, the company was confronted with an important innovation: the application of CMOS chip... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of... View Details
Keywords: Martha Lagace
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

Fixed—It’s Time for Regulators to Shut It Down By: Edelman, Benjamin G. Abstract—I argue that Uber's intentional malfeasance is its comparative advantage. But having grown through intentional illegality, Uber should face strict enforcement of View Details
Keywords: Sean Silverthorne
  • 17 Mar 2015
  • First Look

First Look: March 17

sole product was its eponymous mobile application (app) that allowed users to create collages from photographs and other images-face an important strategic decision in June 2014. Since its founding roughly two years earlier, the company... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2012
  • First Look

First Look: October 30

phenomenon whereby the potential to be good at something can be preferred over actually being good at that very same thing. We document this preference for potential in laboratory and field experiments, using targets ranging from athletes to comedians to graduate... View Details
Keywords: Sean Silverthorne
  • February 2021 (Revised June 2021)
  • Case

Brainlab: Imaging a MedTech Future

By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing... View Details
Keywords: Surgery; Robotics; Health Care; Private Healthcare; Pricing; Technology Platform; Acquisition; Business Growth and Maturation; Growth and Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health Care and Treatment; Health; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Applications and Software; Information Infrastructure; Information Technology; Digital Platforms; Health Industry; Europe; Germany; Munich
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  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

much more limited application. Early diffusion was accordingly rapid in these narrower applications but limited in scope until tractor technology generalized. The sequence of diffusion is consistent with a model of research and... View Details
Keywords: Dina Gerdeman
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

information, increased volume, or idiosyncratic volatility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51024 February 2017 Academic Radiology Dissecting Costs of CT Study: Application of TDABC (Time-driven... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

identity and reputation, acting as a “federated republic.” Research limitations/implications—The new and combined application of the Heritage Quotient framework and the Corporate Brand Identity Matrix in the Heritage Brand Identity... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2014
  • First Look

First Look: April 15

near record high. A 2010 strategy committed the company to a transition to cloud computing. The main driver behind this transition was the development of SAP HANA, an in-memory computing technology that combined database, data processing, and View Details
Keywords: Sean Silverthorne
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

associates, where should it begin? Finally, how were the lessons learned in this case applicable to corporate America in 2014, where only 5.2% of Fortune 500 CEOs and 16.9% of board members in the United States were women? Purchase this... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2011
  • First Look

First Look: June 14

allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

How Women Can Get More Venture Capital

there, but I don't think that's going to happen in my lifetime, though I do expect to see changes. Right now women represent between 35 to 40 percent of the applicants to business schools. I think Harvard Business School does a great job... View Details
Keywords: by Mallory Stark & Martha Lagace
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

myth because successful application of loyalty systems by retailers goes beyond tiered rewards—they offer individually tailored rewards. Tiered reward systems create some form of stratified shopper segmentation—a shopper belongs to the... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 03 Feb 2015
  • First Look

First Look: February 3

databases). We also show that it reveals the main "flow of control" within the architecture, as denoted by the classification of components into Core, Peripheral, Shared, and Control elements. We analyze the cost of change for a subset of software View Details
Keywords: Sean Silverthorne
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon... View Details
Keywords: by HBS News

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