Publications

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May 1994
Background Note

Segmenting Customers in Mature Industrial Markets: An Application

By: V. Kasturi Rangan

In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such... View Details

Keywords: Segmentation; Framework; Consumer Behavior; Marketing Strategy; Industrial Products Industry

20 Jun 2024
News

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

13 Jun 2024
Video

Could Insurtech Firm Hippo Weather Climate Change and Disrupt the Insurance Industry?

Program

The Business of Entertainment, Media, and Sports

sale of creative goods and services Balance risks and rewards to manage multiple new releases simultaneously Execute strategic marketing decisions that take into account different industry players' roles Make better investments in talent... View Details

Keywords: Media & Entertainment; Media & Entertainment

Lynda M. Applegate

Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

October 16, 2024
Article

Physicians Can Help Cut Costs. They Just Need the Right Incentives.

By: Susanna Gallani and Derek A. Haas

Health care organizations have long tried to enlist physicians in their effort to control or reduce costs. One effective means for doing so is to create an incentive system that rewards physicians for their contributions. To design such a system, organizations should... View Details

Keywords: Cost; Motivation and Incentives; Compensation and Benefits; Health Industry

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April 2019
Case

Coup or Crime? The Case of Carlos Ghosn

By: Aiyesha Dey, Jonas Heese and Puneet Brar

This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and... View Details

Keywords: Management Style; Globalized Markets and Industries; Problems and Challenges; Ethics; Governance Controls

November 2016 (Revised October 2018)
Case

IguanaFix

By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta

IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now... View Details

Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Online Advertising; Latin America

13 Oct 2015
News

How the U.S. Can Reduce Waste in Health Care Spending by $1 Trillion

30 Mar 2021
News

Racial Equity Related Stories this Quarter

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

Zhang says. They still maintain traditional supervisory responsibilities such as setting work schedules, enforcing human resource policies, conducting job reviews, and more. At the same time, managers are also accountable for meeting... View Details

Keywords: by Ben Rand

Research Summary

Strategy, Governance and Valuation

By: Krishna G. Palepu

Professor Palepu's current research focuses on strategy and governance. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western multinationals... View Details

June 2018
Background Note

Introduction to Life Settlements

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu

Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance... View Details

Keywords: Insurance; Assets; Value; Markets; Investment Return

April 2011 (Revised December 2013)
Case

Boardroom Change in Norway

By: Jay W. Lorsch and Melissa Barton

In 2003, the Norwegian Parliament amended the Public Limited Companies Act in order to achieve greater representation of women on corporate boards. According to the amendment, all state-owned companies and public limited companies were required to have at least 40%... View Details

Keywords: Laws and Statutes; Gender; Corporate Governance; Norway