Publications

1989
Chapter

Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

By: Gary P. Pisano and David Teece

Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry

June 1989 (Revised July 1993)
Case

CIGNA Worldwide

By: John A. Quelch

A CIGNA Worldwide (CWW) task group of European country directors and key functional managers is meeting in November 1988 to discuss how CWW should respond to the European Community's plan to remove existing internal barriers and restrictions to the free flow of goods... View Details

Keywords: Multinational Firms and Management; Insurance; Competitive Strategy; Emerging Markets; Trade; Insurance Industry; Europe

April 1989 (Revised January 1994)
Case

Novo Industri

By: Michael E. Porter and Michael J. Enright

Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details

Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry

1989
Book

Managing Across Borders: The Transnational Solution

By: C. A. Bartlett and S. Ghoshal

Keywords: Multinational Firms and Management; Cross-Cultural and Cross-Border Issues

December 1988 (Revised December 1989)
Background Note

Country Analysis Framework

By: James E. Austin

Presents basic framework for country analysis as used in Business, Government, and the International Economy course. View Details

Keywords: Framework; Government and Politics; Globalization

June 1988
Supplement

General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video

By: James L. Heskett

Jack Welch updates an MBA class on events which have taken place since 1984. Answers questions about his job and the task of leading a global company. View Details

Keywords: Management Teams; Leadership; Globalized Firms and Management

May 1988 (Revised March 1990)
Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details

Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry

January 1988 (Revised May 1988)
Case

General Motors' Asian Alliances

By: Joseph L. Badaracco Jr.

Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details

Keywords: Joint Ventures; Cost Management; Globalized Firms and Management; Problems and Challenges; Alliances; Risk and Uncertainty; Adoption; Corporate Strategy

November 1987 (Revised March 1993)
Background Note

Global Semiconductor Industry--1987

By: David B. Yoffie

In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details

Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

April 1987 (Revised April 1987)
Case

Tiberg Co.

By: Michael Beer and Daniel J. Isenberg

Describes the efforts of a vice president of purchasing to coordinate and centralize purchasing procedures in a multinational company. He encounters a lack of active cooperation. A rewritten version of an earlier case by G. Lombard. View Details

Keywords: Cost Management; Multinational Firms and Management; Governance Controls; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Power and Influence

December 1986 (Revised March 1991)
Supplement

Caterpillar-Komatsu in 1986

By: Christopher A. Bartlett

Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar's response to Komatsu's growing market share is outlined, then the impact of rapidly changing... View Details

Keywords: Competition; Currency Exchange Rate; Price; Global Strategy; Policy; Market Participation; Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

December 1986 (Revised April 1987)
Case

Motorola's Japan Strategy

By: David B. Yoffie and John J. Coleman

Keywords: Globalized Firms and Management; Corporate Strategy; Trade; Technology Industry; Communications Industry; Japan