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  • September 2016
  • Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
Related
  • January 2006 (Revised November 2007)
  • Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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  • Profile

Claire Freidman

interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the vast network of alumni in the media and entertainment... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
  • March 2007
  • Supplement

Sonoco Products Co.: Interview with Cindy Hartley, video

By: Boris Groysberg, David A. Thomas and David Lane
Keywords: Energy; Media; Energy Industry
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  • December 2006
  • Supplement

Michael Jemal, CEO, Haier America--video

By: Tarun Khanna and Krishna G. Palepu
Keywords: Management; Media; Retail Industry
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  • 13 May 2013
  • Blog Post

The Social Side of an Internship

there was this:   I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. The specific team I work with is small, so it isn’t always easy to get to know others in... View Details
Keywords: Entertainment / Media / Sports
  • March 2009
  • Supplement

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton
Keywords: Media
Related
  • March 1989
  • Teaching Note

Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media; Consumer Products Industry; Manufacturing Industry
Related
  • April 1986 (Revised October 1986)
  • Case

Office Technology, Inc. (A1): Video Background

By: Michael Beer and Richard E. Walton
Keywords: Media; Technology
Related
  • 04 Nov 2016
  • News

No Grand Plan, but a Clear Mission

been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
  • 1965
  • Book

Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records

By: David Hawkins and John D Glover
Keywords: Theory; Media; Money
Related

    Mallika Sarabhai

    Keywords: Arts, Media, Entertainment
    • May 2007 (Revised May 2011)
    • Teaching Note

    Netflix (TN)

    By: Willy C. Shih
    Teaching note to (607-138). View Details
    Keywords: Media; Entertainment; Entertainment and Recreation Industry
    Related
    • June 1995
    • Case

    Bright Horizons: "Caring for Tomorrow" Videotape

    By: Hugo Uyterhoeven
    Keywords: Entertainment; Media; Technology; Motion Pictures and Video Industry; Technology Industry
    Related
    • 15 Apr 2016
    • Blog Post

    Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

    Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details
    Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
    • 20 Aug 2015
    • Blog Post

    AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

    artists’ fanbase? This requires having relationships with all of the important gatekeepers in the industry: radio, Spotify, iTunes, YouTube, Vevo, press publications, blogs, and many more. Finally, I initiated a project to revamp the branding and social View Details
    Keywords: Entertainment / Media / Sports
    • January–March 2002
    • Article

    Competing Over The Airwaves

    By: Bharat Anand
    Keywords: Media; Competition
    Related
    • Profile

    Brittani Rettig

    blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In addition to the blog, I have... View Details
    Keywords: Consulting; Services; Health Care