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Show Results For
- All HBS Web
(2,987)
- People (24)
- News (819)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
students’ experience at HBS through music eventually morphed into exposing students to many more facets of the music “industry.” With media and entertainment becoming more and more important for companies of all kinds to leverage to... View Details
Keywords: Entertainment / Media / Sports
- Profile
Beau D'Arcy
and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my book by... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- September 2016
- Article
Enhancing the Practical Relevance of Research
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- May 2007 (Revised May 2011)
- Teaching Note
Netflix (TN)
By: Willy C. Shih
Teaching note to (607-138). View Details
- June 1995
- Case
Bright Horizons: "Caring for Tomorrow" Videotape
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. Bright Horizons: "Caring for Tomorrow" Videotape. Harvard Business School Multimedia/Video Case 395-517, June 1995.
- Profile
Claire Freidman
interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the vast network of alumni in the media and entertainment... View Details
- 13 May 2013
- Blog Post
The Social Side of an Internship
there was this: I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. The specific team I work with is small, so it isn’t always easy to get to know others in... View Details
Keywords: Entertainment / Media / Sports
- June 2008
- Supplement
PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video
By: Elie Ofek
Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008.
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
cable franchises, media company managers could leverage their knowledge of local communities and their political processes. However, some companies avoided franchising: their executives worried that the need to influence city officials... View Details
- 15 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro
Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- Profile
Brittani Rettig
blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In addition to the blog, I have... View Details
- March 2007
- Supplement
Wily Technology: Interview with Lewis Cirne & Henry McCance - Video
By: Noam T. Wasserman
Wasserman, Noam T. "Wily Technology: Interview with Lewis Cirne & Henry McCance - Video." Harvard Business School Video Supplement 807-710, March 2007.
- 28 Nov 2018
- Blog Post
Making the Switch from Finance to Fitness
media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details
Keywords: Entertainment / Media / Sports