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      • July–August 2004
      • Article

      How CEOs Manage Growth Agendas: A Commentary

      By: Ranjay Gulati
      Keywords: Management; Growth and Development; Communication
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      Gulati, Ranjay. "How CEOs Manage Growth Agendas: A Commentary." Harvard Business Review 82, nos. 7-8 (July–August 2004): 124–126.
      • July 2004 (Revised October 2018)
      • Case

      Opium and Entrepreneurship in the Nineteenth Century

      By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron
      This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details
      Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom
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      Jones, Geoffrey, Elisabeth Koll, and Alexis Gendron. "Opium and Entrepreneurship in the Nineteenth Century." Harvard Business School Case 805-010, July 2004. (Revised October 2018.)
      • July/August 2004
      • Article

      Stakeholders and Environmental Management Practices: An Institutional Framework

      By: Magali Delmas and Michael W. Toffel
      Despite burgeoning research on companies' environmental strategies and environmental management practices, it remains unclear why some firms adopt environmental management practices beyond regulatory compliance. This paper leverages institutional theory by proposing... View Details
      Keywords: Strategy; Management Practices and Processes; Environmental Management; Adoption; Business and Stakeholder Relations; Organizational Structure; Factories, Labs, and Plants; Competition; Framework; Governance Compliance; Governing Rules, Regulations, and Reforms
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      Delmas, Magali, and Michael W. Toffel. "Stakeholders and Environmental Management Practices: An Institutional Framework." Business Strategy and the Environment 13, no. 4 (July/August 2004): 209–222.
      • 2004
      • Chapter

      What Do Communication Media Mean for Negotiations? A Question of Social Awareness

      By: Kathleen L. McGinn and Rachel Croson
      Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry
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      McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
      • Article

      Keeping Score on Community Investment

      By: Robert S. Kaplan
      Keywords: Civil Society or Community; Investment
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      Kaplan, Robert S. "Keeping Score on Community Investment." Leader to Leader, no. 33 (Summer 2004): 13–19.
      • May 2004 (Revised July 2004)
      • Case

      IBM On Demand Community

      By: John A. Quelch
      The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details
      Keywords: Nonprofit Organizations; Social Marketing; Computer Industry
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      Quelch, John A. "IBM On Demand Community." Harvard Business School Case 504-103, May 2004. (Revised July 2004.)
      • May 2004
      • Background Note

      56K Modem Battle

      By: David B. Yoffie and Deborah Freier
      Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
      Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
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      Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
      • May 2004 (Revised March 2005)
      • Case

      Instant Messaging

      By: David B. Yoffie and Deborah Freier
      Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details
      Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry
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      Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
      • May 2004
      • Article

      Environmental Implications of Wireless Technologies: News Delivery and Business Meetings

      By: Michael W. Toffel and Arpad Horvath
      Keywords: Information Technology; Communication; Information; Environmental Sustainability; Business Ventures; Technology Industry
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      Toffel, Michael W., and Arpad Horvath. "Environmental Implications of Wireless Technologies: News Delivery and Business Meetings." Environmental Science & Technology 38, no. 11 (May 2004): 2961–2970.
      • April 2004
      • Teaching Note

      Peninsula Community Foundation (TN)

      By: James E. Austin, Jane Wei-Skillern and Alexis Lefort
      Teaching Note to (9-304-015). View Details
      Keywords: Financial Services Industry
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      Austin, James E., Jane Wei-Skillern, and Alexis Lefort. "Peninsula Community Foundation (TN)." Harvard Business School Teaching Note 304-103, April 2004.
      • March 2004 (Revised April 2004)
      • Background Note

      Seeing What's on Red Auerbach's Mind

      By: Joseph B. Lassiter III and John T. Gourville
      Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
      Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
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      Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)
      • March 2004 (Revised April 2006)
      • Case

      St. Louis: Inner-City Economic Development

      By: Michael E. Porter, Anne S. Habiby and Joanne Lasala
      Describes the history and challenges of the economically distressed inner city areas of St. Louis, a major U.S. metropolitan area. Profiles regional and inner city economics and describes a new effort by community leaders to develop and implement a strategy to... View Details
      Keywords: Strategy; Leading Change; Urban Development; Problems and Challenges; Public Administration Industry; Saint Louis
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      Porter, Michael E., Anne S. Habiby, and Joanne Lasala. "St. Louis: Inner-City Economic Development." Harvard Business School Case 704-492, March 2004. (Revised April 2006.)
      • February 2004 (Revised August 2004)
      • Case

      National Semiconductor's India Design Center

      By: Jeffrey T. Polzer and Elizabeth Kind
      The senior managers of the India Design Center used 360-degree feedback to develop their team competencies. Now, three new managers are about to join their management team, and Ashok Kumar, director of the center, must decide how to integrate the new managers in a way... View Details
      Keywords: Groups and Teams; Information Technology Industry; India
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      Polzer, Jeffrey T., and Elizabeth Kind. "National Semiconductor's India Design Center." Harvard Business School Case 404-102, February 2004. (Revised August 2004.)
      • February 2004
      • Article

      How to Have an Honest Conversation About Your Strategy

      By: Michael Beer and Russell Eisenstat
      Keywords: Communication; Strategy
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      Beer, Michael, and Russell Eisenstat. "How to Have an Honest Conversation About Your Strategy." Harvard Business Review 82, no. 2 (February 2004): 82–89.
      • January 2004
      • Case

      Nokia and MIT's Project Oxygen (Abridged)

      By: David B. Yoffie and Rebecca Henderson
      Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details
      Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry
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      Yoffie, David B., and Rebecca Henderson. "Nokia and MIT's Project Oxygen (Abridged)." Harvard Business School Case 704-474, January 2004.
      • January 2004 (Revised February 2005)
      • Case

      Timberland and Community Involvement (Abridged Version)

      By: James E. Austin and James Quinn
      When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of... View Details
      Keywords: Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Corporate Strategy; Manufacturing Industry
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      Austin, James E., and James Quinn. "Timberland and Community Involvement (Abridged Version)." Harvard Business School Case 304-086, January 2004. (Revised February 2005.)
      • December 2003
      • Case

      Manville Corporation Fiber Glass Group (C) (Abridged)

      By: Lynn S. Paine
      Manville Corp.'s senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled... View Details
      Keywords: Risk and Uncertainty; Moral Sensibility; Safety; Government Administration; Cross-Cultural and Cross-Border Issues; Decision Choices and Conditions; Ethics; Announcements; Industrial Products Industry; Japan
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      Paine, Lynn S. "Manville Corporation Fiber Glass Group (C) (Abridged)." Harvard Business School Case 304-078, December 2003.
      • December 2003 (Revised February 2004)
      • Case

      Scott Lawson's Dilemma

      By: Thomas R. Piper
      The head of SysCom's test equipment division is concerned about how to answer employee and customer questions concerning the possible sale or liquidation of the division. The consequences of alternative approaches (full transparency vs. strong optimism and reassurance)... View Details
      Keywords: Business Exit or Shutdown; Interpersonal Communication; Business Divisions; Corporate Governance; Ethics; Manufacturing Industry; Technology Industry
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      Piper, Thomas R. "Scott Lawson's Dilemma." Harvard Business School Case 204-107, December 2003. (Revised February 2004.)
      • November 2003 (Revised February 2004)
      • Case

      Richmond Events

      By: Amy C. Edmondson and Kristin Lieb
      The managers of British business forum planner, Richmond Events, are struggling to expand their conference offerings into new territories. At the same time, they are trying to decide how product managers, who are critical to event success, should be hired, trained,... View Details
      Keywords: Conferences; Innovation and Management; Retention; Selection and Staffing; Conflict Management; Growth and Development Strategy; Product Marketing; Service Industry; United Kingdom; Asia
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      Edmondson, Amy C., and Kristin Lieb. "Richmond Events." Harvard Business School Case 604-055, November 2003. (Revised February 2004.)
      • November 2003 (Revised March 2004)
      • Case

      Teledesic (Abridged)

      By: Thomas R. Eisenmann
      Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details
      Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry
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      Eisenmann, Thomas R. "Teledesic (Abridged)." Harvard Business School Case 804-096, November 2003. (Revised March 2004.)
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