Publications

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

2006
Book

Design-Inspired Innovation

By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension... View Details

Keywords: Innovation and Invention; Product Design; Product Development

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11 Jan 2023
News

MBA Students Explore Capitalism in Italy

Web

Europe - Global

representative of the INSEAD administration on the School’s Board of Directors. Earlier in his career, Vincent has been active as a management consultant with Booz-Allen & Hamilton in New York and Paris. His field of consulting was... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

that fall, drawing 80,000 people in 13 countries. The band’s ARMY grew in tandem, launching in 2014 and swelling eventually to 100 million members. Like typical fan clubs, members bought merchandise and snapped up concert tickets, but the ARMY was also extremely View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Web

Ways to Give Today - Alumni

a nonprofit association that supports the European research, case writing, and course development activities of Harvard Business School faculty. It makes available to the public at large in France and in Europe the intellectual output it... View Details

01 Mar 2024
News

3-Minute Briefing: Ilana D. Weinstein (MBA 1995)

Weinstein: Standing tall and seeing all of the strategic possibilities in a highly competitive industry. I grew up in New York City and worked in every store along our 10-block radius. I learned how to sell and negotiate at a young age. There’s a scrappiness and... View Details

Keywords: Edited by Julia Hanna; Photo by Chris Sorensen; search firm; entrepreneurship; hedge funds

Web

Leadership Fellows

organization's success Involve managerial and leadership development activities distinct from a permanent full-time position There are two routes to becoming a Leadership Fellow: HBS Sourced: Leadership Fellow positions sourced by HBS are... View Details

11 Aug 2022
Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

even better to get the children actively involved in the giving, she says, for example by donating their toys in-person or donating clothes to programs that help other children in need as opposed to simply helping their parents write a... View Details

Keywords: by Michael Blanding; Education

Web

MBA Experience | Social Enterprise | Harvard Business School

Leadership Fellows Loan Assistance Community A wide variety of clubs and activities serve as major vehicles for supporting students interested in social enterprise. Rising Leaders for Social Impact Forum Social Entrepreneurship Our... View Details

01 Dec 2023
News

The Imposter Among Us

understanding that I could straddle the worlds of science and finance with a dual expertise that has proven advantageous. It also has allowed me a comfort with the fact that I was creating a career that few had created before me. —Gregory Brown (MBA 1992) Key Change... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Research Summary

Monica Higgins' research, teaching, and course development activities all focus on the study of careers. Her work speaks to a particular subfield within the careers academic audience-one that adopts a 'relational' approach to career theory. A relational model is... View Details

October 2022
Case

Spaceport America, Public Sector Risk-taking, and Political Accountability (A)

By: Matthew Weinzierl, Dava Newman, Rebecca Browder and Angela Acocella

Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated when opening its hangar doors in 2011. Despite $1 million in annual rent from Virgin Galactic, British... View Details

Keywords: Funding Sources; Risk and Uncertainty; Public Sector; Business and Government Relations; Factories, Labs, and Plants; Aerospace Industry; New Mexico

Article

Coming to America: IPOs from Emerging Market Issuers

By: Robert Bruner, Susan Chaplinsky and Latha Ramchand

We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details

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May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

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Article

Temporal View of the Costs and Benefits of Self-Deception

By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely

Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details

Keywords: Hindsight Bias; Lying; Motivated Reasoning; Self-enhancement; Social Psychology; Perception; Performance Expectations

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April 2010 (Revised October 2010)
Case

The International Criminal Court

By: Rafael M. Di Tella and Natalie Kindred

This Case describes a controversial 2010 decision by the International Criminal Court (ICC) and alludes to some of the broader challenges of building international institutions. The case briefly highlights certain milestones in international relations preceding the... View Details

Keywords: Crime and Corruption; Decision Choices and Conditions; International Relations; Political Elections; Courts and Trials; Organizations; Kenya

March 2008 (Revised March 2009)
Case

Transforming AMFAM

By: Rakesh Khurana, Rajiv Lal and Cathy Ross

On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details

Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States

June 2005 (Revised January 2007)
Case

Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks

By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia

In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details

Keywords: Risk and Uncertainty; Competition; Corporate Social Responsibility and Impact; Social Issues; Environmental Sustainability; Policy; Project Finance; Standards; Projects; Commercial Banking; Non-Governmental Organizations