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Publications

Publications

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  • All HBS Web  (2,351)
    • People  (4)
    • News  (547)
    • Research  (1,434)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (546)

Show Results For

  • All HBS Web  (2,351)
    • People  (4)
    • News  (547)
    • Research  (1,434)
    • Events  (8)
    • Multimedia  (9)
  • Faculty Publications  (546)
← Page 75 of 2,351 Results →
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and regulators. The basic analytical tool is the risk-adjusted balance sheet,... View Details
Keywords: Martha Lagace
  • 01 Dec 2009
  • News

Broad Range of Interests Among Nine New Faculty

absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,... View Details
Keywords: Margie Kelley
  • Web

Credential of Digital Innovation and Strategy | HBS Online

Determine which metrics to use to measure a campaign’s success and practice calculating its effectiveness Balance brand-building and performance marketing Unpack strategies for increasing engagement,... View Details
  • 01 Feb 2001
  • News

New Fitzhugh Professorship Celebrated

position by establishing the black community as a lucrative mass market and by developing the concept of targeted marketing in corporate America. Known throughout his life as a gifted mentor, Fitzhugh... View Details
Keywords: H. Naylor Fitzhugh (MBA '33); Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2010
  • News

Alumni Books

market capitalization. The book examines how misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse their stocks perform. The Elements of Investing by Burton G. Malkiel... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Jun 2010
  • News

Michael Depatie

was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • Fast Answer

Securitization process and credit rating agencies

Access to credit research on bond issues from around the world, including public finance and structured finance issues LSEG Workspace - Features market quotes, earnings estimates, financial fundamentals, press releases, transaction... View Details
  • 01 Oct 2000
  • News

Timothy G. Brier: The Price is Right

predicted that his expertise in the business of flight would one day take him beyond the stratosphere and into cyberspace, and to an important role in the e-commerce revolution. After working in nearly every facet of the airline industry for 25 years -- the last 10 as... View Details
Keywords: James E. Aisner
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in order to enter the U.S. market.... View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurial Sales 102: Building the First Sales Team - Course Catalog

manager. The course is geared toward entrepreneurial settings, specifically execution required by the founder, investor, or advisor. However, the best practices are applicable to larger company requirements as well. “The #1 skill HBS... View Details
  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and—in turn—the practice of democracy... View Details
Keywords: Martha Lagace
  • 01 Jun 2009
  • News

Alumni Books

better. To this end, they offer a set of management tools drawn from best practices in successful companies, the military, and government agencies. After showing why the federal personnel system needs reform, the book presents specific... View Details
Keywords: Publishing Industries (except Internet); Information
  • 08 Jun 2010
  • First Look

First Look: June 8

Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world,... View Details
Keywords: Martha Lagace
  • Web

Launching Global Ventures - Course Catalog

of heightened geopolitical tensions, breakthrough technological innovations, and significant demographic change presents not just complexity but immense opportunity. This course provides frameworks for recognizing patterns across markets... View Details
  • 22 Feb 2022
  • Blog Post

Lessons Learned from My HBS Career Journey in Environmental Sustainability

the clubs’ conferences. Both the planning process and the conference itself were instrumental in getting exposure to exciting businesses, innovative ideas, and brilliant people who became part of my network. During my second semester I had the opportunity to help... View Details
Keywords: Energy / Cleantech
  • 02 Mar 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Energy

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details
Keywords: Energy / Cleantech
  • 01 Nov 2019
  • Blog Post

Confronting Climate Change in the Classroom and Beyond

leaders, and to inspire new ideas and practical, effective solutions that will benefit managers everywhere. In practical terms, that translates to the BEI team, led by Faculty Chair and Senator John Heinz Professor of Environmental... View Details
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much... View Details
Keywords: Re: Multiple Faculty
  • 01 Dec 2008
  • News

Alumni Books

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and... View Details
Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing
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