Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,725) Arrow Down
Filter Results: (2,725) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,725)
    • People  (5)
    • News  (513)
    • Research  (1,685)
    • Events  (18)
    • Multimedia  (31)
  • Faculty Publications  (997)

Show Results For

  • All HBS Web  (2,725)
    • People  (5)
    • News  (513)
    • Research  (1,685)
    • Events  (18)
    • Multimedia  (31)
  • Faculty Publications  (997)
← Page 75 of 2,725 Results →
  • 12 May 2015
  • Blog Post

Just Starting to Recruit?

needs. 2) Post a job - Create awareness of opportunities at your firm via our recruiting platform, reaching current MBA students and alumni who are seeking new job opportunities. 3) Access Resumes - Identify applicants who fit your target... View Details
Keywords: All Industries
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

backing, the thing is never going to happen." In choosing a target market for Aurora, the team was guided by d'Arbeloff's financial expectations for the new division; Aurora's initial revenue expectations after product launch were $1... View Details
Keywords: by Clark Gilbert; Technology
  • 30 Jan 2015

Africa Prospective Students Webinar

This webinar will feature a brief presentation from MBA Admissions and the Career & Professional Development Office targeted at African prospective students. It will conclude with a panel discussion about life at HBS with current students... View Details
  • 09 Apr 2015

Western Europe Prospective Student Webinar

This webinar will feature a brief presentation from MBA Admissions and the Career & Professional Development Office targeted to prospective students from Western Europe. It will also include a conversation with current students from Western Europe on life at HBS. View Details

    Jann S. Wenner

    Influenced by the counterculture of the 1960s, Wenner set out to create a new rock magazine. Launched in 1967, Rolling Stone magazine became an instant success. Wenner, known for his ability to spot new trends, has gone on to repeat this early success by launching... View Details
    Keywords: Publishing & Print Media
    • Web

    Statement from Dean Srikant Datar on Anti-Semitism | About

    message was distributed to the Harvard Business School community. Dear Members of the Harvard Community, In recent weeks, our nation has witnessed a disturbing rise in anti-Semitism, including violent acts that target Jews. People have... View Details

      Thomas J. Burrell

      Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He... View Details
      Keywords: Services

        Kenneth A. Macke

        Macke oversaw a period of growth and expansion for the company. During his CEO tenure, the revenues of Dayton Hudson tripled – from $6.5 billion in 1983 to $19.2 billion in 1994. The number of retail locations also expanded dramatically during this time period – from... View Details
        Keywords: Retail
        • 28 Jul 2015
        • First Look

        First Look: July 28, 2015

        literature on disability insurance does not account for this intertemporal channel, it may underestimate the total work-disincentive effect of SSDI. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49390 Working Papers Patent Trolls: Evidence from View Details
        Keywords: Carmen Nobel
        • 01 Dec 2013
        • News

        Plugged In

        money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details
        Keywords: Transportation Equipment Manufacturing; Manufacturing
        • 18 Mar 2009
        • Research & Ideas

        Marketing After the Recession

        closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known brands like Merrill Lynch will... View Details
        Keywords: by John Quelch; Retail

          Jean Nidetch

          Nidetch’s group, a booming franchise business was born. Weight Watchers was the first organized self-help program targeted to the overweight population. By the time she sold the operation to Heinz & Company in 1978, it had revenues of... View Details
          Keywords: Services
          • Web

          Baker for Alumni | Baker Library

          Alumni Database Trials & Discounts Alumni Research Support Alumni Club Support Contact: Curriculum & Learning Services infoservices@hbs.edu 617.495.6040 HarvardKey for Alumni Alumni Research Tips: Target Lists Alumni Research Tips:... View Details

            Ernest Gallo

            A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a... View Details
            Keywords: Food & Tobacco
            • Profile

            Daniel Sheyner

            As Daniel Sheyner (MBA 2014) tells it, most private equity firms have a very specific target in mind when recruiting: "The best athletes." The highest-ranked investment banking and consulting analysts; the elite. "Goldman... View Details
            Keywords: Venture Capital / Private Equity; Financial Services; Investment Management / Hedge Fund
            • 11 Jun 2001
            • Research & Ideas

            E-Commerce Unplugged

            In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
            Keywords: by Nitin Nohria & Marty Leestma
            • 14 Jul 2003
            • Research & Ideas

            Keeping Your Balance With Customers

            different requirements, then by selecting target segments for which the company can create unique and defensible value propositions. It is not possible to be all things to all people, so market segmentation is the way to avoid this... View Details
            Keywords: by Robert S. Kaplan & David P. Norton
            • 9 AM – 9 AM EDT, 05 Sep 2018
            • HBS Online

            HBX CORe

            Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: September 5, 2018 - November 29, 2018 View Details
            • 9 AM – 9:01 AM EDT, 16 Oct 2019
            • HBS Online

            HBS Online Financial Accounting

            Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: October 16, 2019 - December 11, 2019 View Details
            • 9 AM – 10 AM EST, 09 Jan 2019
            • HBS Online

            HBS Online Financial Accounting

            Learn how managers, Wall Street analysts, and entrepreneurs use an understanding of accounting to unlock critical insights from financial statements and drive strategic decision making. Program Dates: January 9, 2019 - March 6, 2019 View Details
            • ←
            • 75
            • 76
            • …
            • 136
            • 137
            • →
            ǁ
            Campus Map
            Harvard Business School
            Soldiers Field
            Boston, MA 02163
            →Map & Directions
            →More Contact Information
            • Make a Gift
            • Site Map
            • Jobs
            • Harvard University
            • Trademarks
            • Policies
            • Accessibility
            • Digital Accessibility
            Copyright © President & Fellows of Harvard College.