Publications

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry

01 Jun 2023
News

Curb Appeal

supervisors and chatted with workers in green jumpsuits. She then sped over to DSNY headquarters, just a few blocks north of City Hall, to discuss the details of the agency’s emergency snow response with her executive team. “Don’t screw... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

08 Aug 2005
Research & Ideas

Decision Rights: Who Gives the Green Light?

for the pricing of bids made by its foreign subsidiaries. The company believed that its U.S.-based executives would be more effective in making pricing decisions because they had a broader purview of the company's needs. But the time... View Details

Keywords: by Peter Jacobs

October 2012
Case

GSK's Acquisition of Sirtris: Independence or Integration? (Abridged)

By: Toby Stuart and James Weber

An executive from pharmaceutical company GSK must choose how much to integrate a recently acquired biotechnology firm, Sirtris. Moncef Slaoui, GSK's global head of R&D, championed the acquisition of Sirtris to gain access to its potentially revolutionary science.... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Research and Development; Science-Based Business; Integration

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

professor at Stanford University. The book examines how the best corporate explorers create new enterprises inside large corporations. The authors explain the challenges explorers face, along with the strategies they need to gather... View Details

Keywords: by Lane Lambert

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

March 2006 (Revised February 2007)
Case

UBS: Towards the Integrated Firm

By: Rajiv Lal, Nitin Nohria and Carin-Isabel Knoop

In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former... View Details

Keywords: Integration; Programs; Leadership; Talent and Talent Management; Trust

25 Aug 2009
First Look

First Look: August 25

decisions about resources, performance measurement, and compensation are made. Cases & Course MaterialsAffinity Plus (A) Harvard Business School Case 209-026 The executive team at Affinity Plus Federal Credit Union has pushed the... View Details

Keywords: Martha Lagace

Web

Continuing Education - Business & Environment

Continuing Education Continuing Education Continue your climate education through HBS Executive Education and Harvard Business School Online. Harvard Business School Online Courses Business and Climate Change Online Prepare yourself and... View Details

15 Apr 2014
First Look

First Look: April 15

Harmony: Peer Comparison and Executive Compensation By: Gartenberg, Claudine, and Julie Wulf Abstract—This study suggests that peer comparison affects both wage setting and productivity within firms. We report three changes in division... View Details

Keywords: Sean Silverthorne

July 2007 (Revised January 2008)
Case

Turnaround at the Veterans Health Administration (A)

By: Amy C. Edmondson, Brian R. Golden and Gary J. Young

Investigates the challenges that Dr. Kenneth W. Kizer confronted in seeking to create organizational change at the largest integrated health care system in North America, the Veterans Health Administration (VHA). Kizer was appointed as the Under Secretary of Health, to... View Details

Keywords: Problems and Challenges; Organizational Change and Adaptation; Transformation; Leadership; Consolidation; Health Care and Treatment; Service Delivery; Health Industry; Public Administration Industry; North and Central America