Publications

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they... View Details

Keywords: by Sean Silverthorne; Retail

29 May 2001
Research & Ideas

Genomics: Can We Start Making Money Now?

Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate Development, there remain more... View Details

Keywords: by Sean Silverthorne

19 Nov 2014
HBS Case

Marketing Marijuana

On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth industry—and increasingly, a legal... View Details

Keywords: by Michael Blanding; Food & Beverage

17 Dec 2015
News

Conducting Research That Influences Practice

is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business Education View Details

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

01 Nov 2011
First Look

First Look: Nov. 1

capital. Download the paper: http://www.hbs.edu/research/pdf/12-028.pdf Cases & Course Materials"In a Pickle: Barclays Capital and the Sale of Del Monte Foods (A) John Coates, Clayton Rose, and... View Details

Keywords: Sean Silverthorne

November 1992 (Revised August 2001)
Case

Eskimo Pie Corporation

By: Richard S. Ruback

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details

Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Food and Beverage Industry

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

who’s in charge of what?” Their marketing strategy pitches Tim Hortons in the middle, offering white collar and upper class professionals a superior alternative to convenience store coffee. Unlike many convenience store coffee shops, Tim... View Details

Keywords: Consumer Products / Retail

January 2003 (Revised May 2003)
Case

Heineken NV: Workplace HIV/AIDS Programs in Africa (A)

This case is the first in a three-part series that explores the multifaceted organizational and strategic choices that companies now face as a result of the global AIDS epidemic. Heineken is considering becoming one of the first companies to offer AIDS drugs... View Details

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Employees; Food and Beverage Industry; Africa

April 2013 (Revised April 2013)
Case

Justin Anson Distillery, Inc.

A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details

Keywords: Financial Statements; Financing and Loans; Cost; Accounting; Food and Beverage Industry

October 2010
Case

innocent

By: William A. Sahlman and Harry Wake

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details

Keywords: Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

13 Mar 2018
First Look

March 13, 2018

struggled for the past several years, and JANA thought the presence of new directors could help turn around its operations, while Whole Foods resisted, adding new directors and announcing ambitious new... View Details

Keywords: Sean Silverthorne

01 Dec 2014
News

Innovation: Frozen Assets

knew she was onto something when her son started snagging Luvo meals from the freezer after school. “This is a space where the consumer is actually ahead of the food industry,” Day says. “We have the... View Details

Keywords: Janelle Nanos

03 Jun 2021
Blog Post

HBS Pilots First Impact Investing Fund

carries a variety of healthy items and foods from “home” such as their famous fresh sugar cane juice. Casabe’s impact potential spans three areas: first, increasing income and wealth creation for the BIPOC... View Details

October 2016
Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai

From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details

August 1992 (Revised February 1998)
Supplement

Star Distributors, Inc. (B)

By: David A. Thomas

Presents the dilemma of Don Waters, vice president of Franchise Operations at Belmont Beverages. Waters must must decide what to do about the conflict between two partners in one of Belmont's franchises. View Details

Keywords: Management Teams; Conflict Management; Franchise Ownership; Partners and Partnerships; Food and Beverage Industry; Food and Beverage Industry