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  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

(E) Supplements the (A) case. Designed as an in-class handout. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/117017-PDF-ENG Harvard Business School Case 717-488 Cotopaxi: Managing Growth for Good Cotopaxi, an innovative... View Details
Keywords: Carmen Nobel
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • November 2009 (Revised March 2011)
  • Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry
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  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

sales growing from 11 million in 1995 to 185 million in 2011. And it offers important insights on supply chain management, innovation, and risk-taking. But it also provides lessons to anyone selling a commodity—after all is said and done... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

Such motives spring from the humanitarian values possessed by the organizations or individuals involved. Utilitarian motives, on the other hand, cater to the partners' organizational needs, focusing on issues like risk management or the... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 12 Feb 2016
  • Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

managers to technical sales managers –and that many of those jobs remain open well longer than average, suggesting that employers are struggling to fill them. The extent of the... View Details
Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

breakthrough it needs. The team's leader, Stanley Carmine, who has managed to get a few weeks' extension from management, needs to figure out how best to manage Grady under the looming deadline. He studies... View Details
Keywords: Martha Lagace
  • 19 Apr 2011
  • First Look

First Look: April 19

saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris J., David Simchi-Levi, and He... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

companies offer a direct stake in the company's performance through stock, a share in profits, or both. Companies with employee stock ownership plans report significantly higher sales growth and higher revenue per employee than do... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

10 percent, in these early weeks. Q: Do your findings have implications for the video market? A: The video window, particularly DVD sales in recent years, has developed into a significant additional source of revenue for movie studios.... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • April 1994 (Revised September 1994)
  • Case

KENETECH Corporation

By: William E. Fruhan Jr.
Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details
Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry
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  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 14 Feb 2007
  • Op-Ed

Tata-Corus: India’s New Steel Giant

was to supplement the customer-facing front-end in the developed markets, with a lower-cost back-end in an emerging market. That is, TCL was trying to buy a sales and marketing structure and a set of brands. Much like Tata is with Corus.... View Details
Keywords: by Tarun Khanna
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School... View Details
Keywords: Martha Lagace
  • April 2002
  • Teaching Note

Anagene, Inc. TN

By: Robert S. Kaplan
Teaching Note for (9-102-030). View Details
Keywords: Entrepreneurship; Public Ownership; Sales; Production; Forecasting and Prediction; Volume; Governing and Advisory Boards; Cost Accounting; Business or Company Management; Financial Reporting; Strategy; Performance Capacity; Biotechnology Industry
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  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outlines four steps for choosing the right company: Pick a domain (find... View Details
Keywords: Carmen Nobel
  • 28 May 2013
  • First Look

First Look: May 28

chosen strategy. By enabling an honest, organization-wide, and public conversation, senior management teams, working collaboratively with scholar-consultants and organizational members, have access to valid data (the unvarnished truth),... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

center of much discussion. The advice most often provided to managers is to weave the brand into the most potent popular culture trends. Recently, consultants and ad agencies began emphasizing the reverse: recommending that View Details
Keywords: by Martha Lagace
  • 05 Aug 2002
  • What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

sale to Procter & Gamble. Platform leadership requires ingenuity, a strong customer franchise, a vision of the future, and substantial resources. It is not for everyone. But is it a goal that more and more organizations should strive... View Details
Keywords: by James Heskett

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