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  • All HBS Web  (8,768)
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  • All HBS Web  (8,768)
    • People  (44)
    • News  (1,964)
    • Research  (4,818)
    • Events  (42)
    • Multimedia  (150)
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  • October 2001
  • Case

Mountain Dew: Selecting New Creative

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill.... View Details
Keywords: Creativity; Advertising; Brands and Branding
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Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Case 502-040, October 2001.
  • June 1997
  • Case

VeriFone: The Transaction Automation Company (A) Abridged

By: F. Warren McFarlan
Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
Keywords: Information Technology; Organizational Structure; Globalized Markets and Industries; Information Management; Strategic Planning; Resource Allocation; Leadership Development; Information Technology Industry
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McFarlan, F. Warren. "VeriFone: The Transaction Automation Company (A) Abridged." Harvard Business School Case 397-116, June 1997.
  • 29 Nov 2021
  • News

HBS Appoints Elizabeth Clark Chief Information Officer

    From Calm Leadership, Lasting Change

    She was a slight, soft-spoken woman who preferred walking the Maine shoreline to stalking the corridors of power. And yet View Details
    • 06 Oct 2023
    • Book

    Yes, You Can Radically Change Your Organization in One Week

    real problem Turn what you think is the problem into a question and then ask people who have a direct stake in it what they think. Ask yourself: Might you have a role in creating the problem? “We’ve found that when you dig into the... View Details
    Keywords: by Kristen Senz
    • 24 Mar 2016
    • Other Presentation

    The New Competitive Advantage: Creating Shared Value

    By: Michael E. Porter
    This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
    Keywords: Shared Value; Value Creation; Corporate Social Responsibility and Impact; Business and Community Relations; Cooperation; Society
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    Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Lectures of a Lifetime, Harvard Business School Student Association, Academics Committee, March 24, 2016.
    • September 2016
    • Background Note

    A Brief History of African American Leaders in Unions and the Labor Movement

    By: Steven Rogers and Mercer Cook
    This historically focused background note highlights the role of African American Labor Leaders in both the Labor Movement and the Civil Rights Movement. In doing so, it attempts to both highlight these noteworthy individuals and demonstrate the innate connection... View Details
    Keywords: Wages; Working Conditions; Political History; Social History; Economic History; Business History; Fairness; Moral Sensibility; Labor And Management Relations; Social Issues; Culture; Equality And Inequality; Rights; Leading Change; Race; Civil Society or Community; Labor Unions
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    Rogers, Steven, and Mercer Cook. "A Brief History of African American Leaders in Unions and the Labor Movement." Harvard Business School Background Note 317-004, September 2016.
    • 3 Dec 2014
    • Other Presentation

    The New Competitive Advantage: Creating Shared Value

    By: Michael E. Porter
    This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
    Keywords: Society; Value Creation; Competitive Advantage; Civil Society or Community; Business and Community Relations; Government and Politics
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    Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Porter Prize for Excellence in CSV, Seoul, South Korea, December 3, 2014.
    • 2 Apr 2014
    • Other Presentation

    The New Competitive Advantage: Creating Shared Value

    By: Michael E. Porter
    This presentation given by Professor Michael Porter covers the role of business in society, the concept of shared value, the difference between CSR and CSV, the three levels of shared value, implications for government and civil society, and examples of companies that... View Details
    Keywords: Society; Mauritius
    Citation
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    Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." International Conference in Mauritius, BSP Group, Pont Fer, Phoenix, Mauritius, April 2, 2014.
    • February 2012 (Revised July 2012)
    • Case

    China Risk Finance: Riding the Wave of China's Financial Services Industry

    By: Regina M. Abrami, Matthew Shaffer and Weiqi Zhang
    With China shifting toward a consumer-led growth model, non-bank lending has a critical role to play, but how easy is it to do business in this sector? What are the promises and pitfalls of the industry, and how well is Zane Wang, the case protagonist, navigating them? View Details
    Keywords: Financing and Loans; Business Startups; Financial Services Industry; China
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    Abrami, Regina M., Matthew Shaffer, and Weiqi Zhang. "China Risk Finance: Riding the Wave of China's Financial Services Industry." Harvard Business School Case 912-417, February 2012. (Revised July 2012.)
    • 10 Jun 2015
    • News

    Why women are judged far more harshly than men for leaving work early

    • Research Summary

    Critical Reflection

    This research aims to examine the role of critical reflection in the ability of top performers to adapt. Specifically, which top performers are likely to critically reflect, and under what conditions do they feel supported in doing so? View Details
    • August 2021 (Revised May 2022)
    • Background Note

    Oil: History, Present and Future

    By: Jurgen Weiss
    This background note is intended to provide context for a discussion of the strategies for big integrated oil companies in light of both oil’s current role in the global energy system and the uncertainty about changes going forward. View Details
    Keywords: Oil; Energy Markets; Oil Prices; Oil Companies; Decarbonization; Non-Renewable Energy; Environmental Sustainability; Strategy; Globalized Markets and Industries
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    Weiss, Jurgen. "Oil: History, Present and Future." Harvard Business School Background Note 722-011, August 2021. (Revised May 2022.)
    • November 1999
    • Supplement

    "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995

    By: Willis M. Emmons III
    Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general. View Details
    Keywords: Health Pandemics; Social Issues; Public Opinion; Pharmaceutical Industry
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    Emmons, Willis M., III. "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995. Harvard Business School Video Supplement 700-501, November 1999.
    • June 1991 (Revised May 1995)
    • Case

    Jay Gould and the Coming of Railroad Consolidation

    Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry. View Details
    Keywords: Rail Transportation; Industry Growth; Consolidation; Rail Industry; United States
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    McCraw, Thomas K. "Jay Gould and the Coming of Railroad Consolidation." Harvard Business School Case 391-260, June 1991. (Revised May 1995.)
    • 15 Nov 2016
    • News

    History (Sometimes) Repeats Itself: Donald Trump Is A New Kind Of President

    • Research Summary

    Why Doesn't Capital Flow from Rich to Poor Countries? An Empirical Investigation (joint with Sebnem Kalemli-Ozcan and Vadym Volosovych)

    By: Laura Alfaro
    We examine the role of different explanations for the lack of flows of capital from rich to poor countries -- the Lucas paradox -- in an empirical framework. Broadly, the theoretical explanations for this paradox include differences in fundamentals affecting the... View Details
    • May 1990 (Revised August 1990)
    • Case

    Campbell Soup Co.

    By: Steven C. Wheelwright
    Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
    Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Retail Industry
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    Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
    • Web

    The Value Chain - Institute For Strategy And Competitiveness

    HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate Strategy The Role of Leaders Related Topics Business Strategy Business Strategy The Five Forces Strategic Positioning The Value Chain... View Details
    • March 2020
    • Technical Note

    Influencer Marketing

    By: Jill Avery and Ayelet Israeli
    Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
    Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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    Avery, Jill, and Ayelet Israeli. "Influencer Marketing." Harvard Business School Technical Note 520-075, March 2020.
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