Promotion - Publications - Faculty & Research

06 Feb 2007
First Look

First Look: February 6, 2007

and economist Warren Persons, gained international renown for its three-curve A-B-C chart, which rendered business fluctuations as the ebb and flow of speculation (A), business (B), and banking (C). The service was directed by C. J. Bullock, who View Details

Keywords: Martha Lagace

27 Nov 2006
Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

stereotypes and does not address why, then these differences—in temperament, values, attitudes, and behaviors—take on a determinative quality. In a culture that readily promotes gender essentialism—the belief that sex differences are... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

24 Sep 2019
Research & Ideas

Do National Security Secrets Hold Back National Innovation?

rights to commercialize their ideas in exchange for disclosing the details of their inventions in the patent document itself. The system is designed to make information about cutting-edge technology available to other inventors, in order to View Details

Keywords: by Kristen Senz

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

the viewers’ attention and held it, with the right mix of attention to both the products and the company behind them. Quick quiz: Which advertiser had the most commercials? Answer: NBC. The host network used the Super Bowl platform to make the most of a chance to View Details

Keywords: Re: Multiple Faculty; Telecommunications

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

no effect on shark attitudes among those who listened to the different soundtracks without watching the video. The lesson for conservationists: “Any organization that intends to positively promote sharks or any other creature should... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

26 May 2009
Research & Ideas

Improving Market Research in a Recession

insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather than conducting the same research... View Details

Keywords: by John Quelch

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

authors wrote. Additionally, the researchers found that under a contingent free shipping policy, a promotional discount in a particular product category becomes more attractive to shoppers. The reason: the product discount might further... View Details

Keywords: by Kristen Senz; Retail

19 Jun 2013
Research & Ideas

Analyzing Institutions to Solve Big Problems

found that these investors were largely apathetic about the gender politics of Japanese corporations—yet this overestimation of Western progressiveness has led to tangible progress in Japan, as firms begin hiring and promoting more female... View Details

Keywords: by Carmen Nobel & Anna Secino

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

appraisal of opportunities for new business startups. Furthermore, analytics (not the data) should be a source of continuing competitive advantage. In his new book, Charles Duhigg describes how the retailer Target uses data on consumption patterns to discern and... View Details

Keywords: Re: James L. Heskett

30 Aug 2010
Research & Ideas

Turning Employees Into Problem Solvers

an incident gets reported and that a solution is implemented so that the incident doesn't recur. We can look at whether this happens over time. Knowing this will make a significant contribution to improving patient safety, because a lot of hospitals rely on these... View Details

Keywords: by Julia Hanna; Health

07 Nov 2005
What Do You Think?

Is Less Becoming More?

these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote, "Instead of trying to weed out new products, focus on View Details

Keywords: by James Heskett; Consumer Products

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

outcomes. The discipline of creating the strategy map of linked objectives in the four perspectives engages the executive team, and often promotes much greater clarity and commitment to the strategy. Once created, the strategy map is a... View Details

Keywords: by Martha Lagace

29 Apr 2002
Research & Ideas

Star Power! How to Win in Professional Services

choices. Suppose the issue is a decision to promote a successful young person to lead a significant business unit. A corporate CEO will typically solicit input from others, including the vice president of human resources. Essentially,... View Details

Keywords: by Jay W. Lorsch & Thomas J. Tierney

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

Economy, "Recognizing that people who need to cooperate are often separated by a gulf of potential divergent interests and potential mistrust, the best one can do is try to identify and promote a set of values to which most of the... View Details

Keywords: by Melissa Raffoni

26 Feb 2001
Research & Ideas

David, Goliath, and Disruption

into a disruptee. Learning To Chicken-scratch If a technology is to succeed, in theory at least, it should not require people to radically change their behavior. Instead, companies that promote the technology should hope for a gradual... View Details

Keywords: by Martha Lagace

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

attempts at group creativity in companies ranging from startups to Hewlett-Packard and Intel, is their recipe for firing up and stoking the creative process. Promoting differences of opinion, setting aside an incubation period, and... View Details

Keywords: by Laurie Joan Aron

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

anticipation of offering discounts and the possibility of consumers buying multiple discount vouchers. By demonstrating the importance of these factors, and exploring the relationship between these factors, we hope to help retailers predict whether a discount voucher... View Details

Keywords: by Carmen Nobel; Advertising; Technology

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery... View Details

Keywords: by Manda Salls; Consumer Products; Retail

10 Mar 2009
First Look

First Look: March 10, 2009

Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency of marketing View Details