Product Design - Publications - Faculty & Research

06 Mar 2012
First Look

First Look: March 6

inventing high-quality, cost-competitive products. One problem is that it's hard to tell when moving production far from R&D will do damage. To make that determination, we say that executives need to examine two things. The first is... View Details

Keywords: Sean Silverthorne

12 Oct 2011
First Look

First Look: October 12

actually consistent with design principles established by the development team? The case seeks to expand students' view of the product development process. Traditional software development projects begin... View Details

Keywords: Sean Silverthorne

15 Jul 2014
First Look

First Look: July 15

company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but also, most importantly, on its... View Details

Keywords: Carmen Nobel

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

Citation

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01 Mar 2018
News

Every Trick in the Book

represents something quite different [from Amazon], something that’s anchored in the customer’s desire to connect, not just with a product but with a community,” Raffaelli says. That sense of “community”; a dogged attention to the... View Details

Keywords: April White

16 Aug 2011
First Look

First Look: August 16

incentive scheme over a linear one, even though this reduces pay for many subjects and despite the presence of clear feedback. Additionally, the linear scheme attracts demotivated, underconfident workers who perform below their ability. Our findings suggest that firms... View Details

Keywords: Sean Silverthorne

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through View Details

Keywords: Dina Gerdeman

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the production of a program ... With YouTube, Facebook,... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

automatic transmission of a car or a complex computer chip than what we used even a few years ago. You don’t need a generation of experience anymore; design and production are getting democratized and more... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

10 Jan 2017
First Look

First Look at New Research: January 10, 2017

can, under certain conditions, yield immediate post-break performance increases. We test our hypotheses using productivity data from 212 fruit harvesters collected over one harvesting season yielding nearly 250,000 truckloads of fruit... View Details

Keywords: Sean Silverthorne

15 Nov 2016
First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated... View Details

Keywords: Sean Silverthorne

21 May 2013
First Look

First Look: May 21

ERM, outlining its emerging design parameters that suggest observable variation in the "ERM mix" adopted by organizations. We also propose a so far misunderstood or neglected contingent variable: the type of risk that the ERM... View Details

Keywords: Sean Silverthorne

26 Jun 2012
First Look

First Look: June 26

Ashraf, Oriana Bandiera, and Kelsey Jack Abstract A substantial body of research investigates the design of incentives in firms, yet less is known about incentives in organizations that hire individuals to perform tasks with positive... View Details

Keywords: Sean Silverthorne

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

dominance, mainly through the design of new businesses and products before the competition might get to them. They wrote, "To set a company on a strong, profitable growth trajectory it won't work to... View Details

Keywords: by Jim Heskett; Technology

Profile

Jeremy Andrus

they would like,” Jeremy Andrus says. Skullcandy employs 350 people, mostly young and male (think jeans, plaid shirts, and scruffy beards). The company’s product development group comprises industrial View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

May 9, 2023
Response

Regulatory Submission Characteristics and Recalls of Medical Devices Receiving 510(k) Clearance

By: Alexander O. Everhart, Yi Zhu and Ariel D. Stern

Keywords: Product Design; Safety; Medical Devices and Supplies Industry

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Consumer Products Industry; Washington (state, US)

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30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs View Details

Keywords: by Staff; Sports; Publishing; Auto

08 Sep 2011
What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

Summing Up The first impression I get from respondents to this month's column is that Steve Jobs can't be replaced as CEO of Apple by just one person. Rather the succession must include at least a head of design (according to Yadeed Lobo)... View Details

Keywords: by James Heskett; Computer