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Show Results For
- All HBS Web
(2,660)
- People (3)
- News (585)
- Research (1,539)
- Events (20)
- Multimedia (5)
- Faculty Publications (583)
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate directly into clicks and purchases by placing a View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in... View Details
- Career Coach
Mark Hardie
Center at Framingham State University. Prior to the Innovation Center, Mark was a consultant/COO at Kaymbu Inc., a Boston-based edTech startup. He directed Vermont-based 800Response Inc.’s product development for a SaaS speech analytics... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
ATTRACTING INVESTORS like moths to a flame is Firefly Network, Inc. (www.firefly.com), a privately held firm in Cambridge, Massachusetts, that strives to make the Internet more consumer-friendly. Firefly CEO and co-founder Nicholas Grouf explains that the company's... View Details
Keywords: Garry Emmons
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
companies identified through a review of industry journals. The final sample contained data on 29 projects from 17 companies. The most remarkable finding was that getting a low-functionality version of the View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
if city regulators wanted to see the impact of licensing three new businesses on a particular block, they could monitor changes in Google Street Views, cross-referencing that data with online reviews in the... View Details
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details
Keywords: Sean Silverthorne
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
reviews are actually the single most important input to our new product development process. We make sure that our new products start from the needs that customers express,”... View Details
- 18 Nov 2014
- First Look
First Look: November 18
wisdom of the crowd, with each product being reviewed many times (some with more than 1,000 reviews). Because of this, the way in which information is aggregated is a central decision faced by consumer View Details
Keywords: Sean Silverthorne
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still... View Details
- 11 Dec 2014
- News
Fashion's Retail Revolution
Áslaug Magnúsdóttir (MBA 2000) in the New York office of Tinker Tailor, her new online couture business. When HBS first turned a scholarly eye to retail in the early 20th century, department stores were king. Institutions like Filene’s... View Details
- 01 Dec 2014
- News
Rethinking the Fashion Beat
fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets... View Details