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Show Results For
- All HBS Web
(2,663)
- People (3)
- News (589)
- Research (1,546)
- Events (20)
- Multimedia (5)
- Faculty Publications (592)
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
companies identified through a review of industry journals. The final sample contained data on 29 projects from 17 companies. The most remarkable finding was that getting a low-functionality version of the View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in... View Details
- Career Coach
Mark Hardie
Center at Framingham State University. Prior to the Innovation Center, Mark was a consultant/COO at Kaymbu Inc., a Boston-based edTech startup. He directed Vermont-based 800Response Inc.’s product development for a SaaS speech analytics... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
ATTRACTING INVESTORS like moths to a flame is Firefly Network, Inc. (www.firefly.com), a privately held firm in Cambridge, Massachusetts, that strives to make the Internet more consumer-friendly. Firefly CEO and co-founder Nicholas Grouf explains that the company's... View Details
Keywords: Garry Emmons
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
- 01 Dec 2014
- News
Rethinking the Fashion Beat
fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets... View Details
- Career Coach
Suzie Rubin
an MBA from Kellogg and a BS in Zoology from Duke University.Work Experience: Medtronic: product management and marketing. Genentech: marketing. U.S. Congress, Office of Technology Assessment: science and technology policy research.... View Details
Keywords: Health Care
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Technology is changing everything about how we shop. Two decades ago when we needed something, we went to the store. That’s what we’d done for hundreds of years. Then we began to turn to the computer. Now shopping means reaching for our phones; today, over half of all... View Details
- Web
Research Links - The Art of American Advertising
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still... View Details
- 01 Jun 2015
- News
Five-Star Research
When Assistant Professor Michael Luca began studying online consumer reviews in 2008, then four-year-old Yelp.com, cofounded by Jeremy Stoppelman (MBA 2005), had 10 million reviews. Today, it has more than... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
if city regulators wanted to see the impact of licensing three new businesses on a particular block, they could monitor changes in Google Street Views, cross-referencing that data with online reviews in the... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details