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Publications

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  • All HBS Web  (3,019)
    • People  (24)
    • News  (824)
    • Research  (1,598)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,106)

Show Results For

  • All HBS Web  (3,019)
    • People  (24)
    • News  (824)
    • Research  (1,598)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,106)
← Page 75 of 3,019 Results →
  • September 2016
  • Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel
This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
Citation
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Toffel, Michael W. "Enhancing the Practical Relevance of Research." Production and Operations Management 25, no. 9 (September 2016): 1493–1505. (Sparked a Working Knowledge article about research relevance.)
  • 13 May 2013
  • Blog Post

The Social Side of an Internship

there was this:   I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. The specific team I work with is small, so it isn’t always easy to get to know others in... View Details
Keywords: Entertainment / Media / Sports
  • March 2007
  • Supplement

Wily Technology: Interview with Lewis Cirne & Henry McCance - Video

By: Noam T. Wasserman
Keywords: Information Technology; Media
Citation
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Wasserman, Noam T. "Wily Technology: Interview with Lewis Cirne & Henry McCance - Video." Harvard Business School Video Supplement 807-710, March 2007.
  • 15 Apr 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with startups which is a lot of fun.... View Details
Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
  • 04 Nov 2016
  • News

No Grand Plan, but a Clear Mission

been that person who has had it all planned out from the beginning,” Levine recently told The Australian Financial Review. Last year, Levine moved over to Instagram to serve as COO of the photo- and video-sharing social media site that... View Details
  • May 2007 (Revised May 2011)
  • Teaching Note

Netflix (TN)

By: Willy C. Shih
Teaching note to (607-138). View Details
Keywords: Media; Entertainment; Entertainment and Recreation Industry
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Shih, Willy C. "Netflix (TN)." Harvard Business School Teaching Note 607-139, May 2007. (Revised May 2011.)
  • June 1995
  • Case

Bright Horizons: "Caring for Tomorrow" Videotape

By: Hugo Uyterhoeven
Keywords: Entertainment; Media; Technology; Motion Pictures and Video Industry; Technology Industry
Citation
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Uyterhoeven, Hugo. Bright Horizons: "Caring for Tomorrow" Videotape. Harvard Business School Multimedia/Video Case 395-517, June 1995.
  • March 2009
  • Supplement

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton
Keywords: Media
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Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
  • March 1989
  • Teaching Note

Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note

By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media; Consumer Products Industry; Manufacturing Industry
Citation
Related
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note." Harvard Business School Teaching Note 189-158, March 1989.
  • April 1986 (Revised October 1986)
  • Case

Office Technology, Inc. (A1): Video Background

By: Michael Beer and Richard E. Walton
Keywords: Media; Technology
Citation
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Beer, Michael, and Richard E. Walton. "Office Technology, Inc. (A1): Video Background." Harvard Business School Case 486-097, April 1986. (Revised October 1986.)
  • June 2008
  • Supplement

PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video

By: Elie Ofek
Keywords: Health Pandemics; Media; India
Citation
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Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008.
  • December 1999 (Revised May 2002)
  • Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
Find at Harvard
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Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
  • 1965
  • Book

Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records

By: David Hawkins and John D Glover
Keywords: Theory; Media; Money
Citation
Related
Hawkins, David, and John D Glover. Economic Analysis of the Proposal to Increase Copyright License Fee for Phonograph Records. New York: Record Industry Association of America, 1965.

    Mallika Sarabhai

    Keywords: Arts, Media, Entertainment
    • 28 Nov 2018
    • Blog Post

    Making the Switch from Finance to Fitness

    media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details
    Keywords: Entertainment / Media / Sports
    • 20 Aug 2015
    • Blog Post

    AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

    artists’ fanbase? This requires having relationships with all of the important gatekeepers in the industry: radio, Spotify, iTunes, YouTube, Vevo, press publications, blogs, and many more. Finally, I initiated a project to revamp the branding and social View Details
    Keywords: Entertainment / Media / Sports
    • Profile

    Brittani Rettig

    blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In addition to the blog, I have... View Details
    Keywords: Consulting; Services; Health Care
    • December 2018 (Revised August 2019)
    • Case

    Super Bowl Storytelling

    By: Shelle Santana and Jill Avery
    The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
    Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; North America
    Citation
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    Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
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