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  • All HBS Web  (3,127)
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  • All HBS Web  (3,127)
    • People  (24)
    • News  (825)
    • Research  (1,588)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,100)
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  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

resignation and explained why she was leaving the firm by detailing her unsustainable schedule as both a corporate lawyer and a mother to young children. Both memos were leaked on the Internet, prompting bloggers, media outlets, and the... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items,... View Details
Keywords: Martha Lagace
  • 04 Apr 2022
  • Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

also benefited, the researchers write. Have tech clusters peaked? Even with the changes, the five biggest US metro areas since 1980 “have remained mostly prosperous and often hold leading positions in important sectors,” such as entertainment View Details
Keywords: by Rachel Layne
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Research Paper: The... View Details
Keywords: by Kristen Senz; Retail
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though NERC never explicitly promised... View Details
Keywords: by Michael Blanding; Advertising
  • 18 Jun 2001
  • Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

comprehensive and shareable information on their suppliers; Broadview, a global M&A adviser and private equity investor focusing exclusively on the IT, communications, and media industries; and SCB Enterprise Solutions, an off-site... View Details
Keywords: by Jim Aisner
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

production. Importantly, firms are not the only entities to participate in the new ecosystems. The Internet and other social media have dramatically lowered the cost of communication and collective action, and thus users are increasingly... View Details
Keywords: by Sean Silverthorne
  • 08 Mar 2004
  • Research & Ideas

Secret to Success: Go for “Just Enough”

F."2 She beat the Las Vegas oddsmakers over-under by eight shots. She won on the publicity scale: Blasted by media attention that would have undone many a new player, she emerged from the relative obscurity of women's golf to... View Details
Keywords: by Laura Nash & Howard Stevenson
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon... View Details
Keywords: by HBS News
  • 03 Jun 2020
  • Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

now at a level of reasonable safety to open up. Much media attention has been paid to easing restrictions—basically increasing the available supply of offices, restaurants, colleges, stores, and factories. “Will shoppers, diners,... View Details
Keywords: by John Macomber and Joseph Allen; Real Estate
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the New... View Details
Keywords: by Roberta Holland; Sports
  • 12 Jun 2012
  • First Look

First Look: June 12

questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

media products, there's the perception that all things digital should be less expensive, or free. So I think this most recent skirmish has resulted in a truce at most." "The odd thing is that no one is really focusing on the... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social View Details
Keywords: Martha Lagace
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy and leadership. His most recent research focuses on CEO... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details
Keywords: by Manda Salls
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage... View Details
Keywords: Martha Lagace
  • 23 Aug 2016
  • First Look

August 23, 2016

media and marketing. The case challenges the students to ponder what it takes for a company to repeatedly increase customer satisfaction rates and profitability with the same product over the years. Purchase this case:... View Details
Keywords: Sean Silverthorne
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