Media - Publications - Faculty & Research

11 Jun 2013
First Look

First Look: June 11

themselves (e.g., inbound marketing), (3) outsourcing content creation (e.g., via crowdsourcing), or (4) outsourcing content distribution (e.g., viral marketing). Benefits and challenges of these four approaches are discussed and their costs are compared to that of... View Details

Keywords: Carmen Nobel

11 Feb 2002
Research & Ideas

Secrets of the Successful Businesswoman

had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; and... View Details

Keywords: by Martha Lagace

Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

17 Apr 2012
First Look

First Look: April 17

Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital View Details

Keywords: Carmen Nobel

05 Aug 2008
First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in Vietnam. They are able to... View Details

Keywords: Martha Lagace

01 May 2007
First Look

First Look: May 1, 2007

807-151 The founders of Lynx Solutions have survived major challenges within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying... View Details

Keywords: Sean Silverthorne

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

of himself as too laid-back and relaxed to be a strong leader, especially since he followed the notoriously intimidating Bill Parcells. It may be argued that Carroll was still unprepared to be a good coach, as he failed to adapt his style to create a perception of... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details

Keywords: by Danielle Kost; Retail

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

panelists where search competitors could gain the most distinct advantage. "I think for us at Yahoo right now, we see an opportunity in helping users manage their personal information," said Bradley Horowitz, director of Yahoo's View Details

Keywords: by Julie Jette

04 Apr 2017
First Look

First Look at New Research, April 4

activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies “through the mud” with View Details

Keywords: Sean Silverthorne

October 2015
Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira

This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details

Citation

Purchase

15 Feb 2011
First Look

First Look: Feb. 15

each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics (forthcoming) Abstract : We... View Details

Keywords: Sean Silverthorne

06 Mar 2012
First Look

First Look: March 6

disclosures are related to subsequent allegations of corruption and subsequent performance. Firms with abnormally low anticorruption disclosures have higher subsequent media allegations of corruption than firms with abnormally high... View Details

Keywords: Sean Silverthorne

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

initial conversation probably took place behind closed doors. But as soon as the media becomes involved, public opinion starts counting and Apple knows that. So they’ve made the reasonable argument that if they encroach on citizens’... View Details

Keywords: Re: Sunil Gupta; Technology

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a... View Details

Keywords: Dina Gerdeman

29 Apr 2014
First Look

First Look: April 29

ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh and his senior management... View Details

Keywords: Sean Silverthorne

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

government is run by a small number of people calling all the shots. I think his hard-charging tone, coupled with his willingness to single out certain groups — from the media to Muslims to women to Hispanics — as responsible for many of... View Details

Keywords: by Christina Pazzanese

25 Aug 2009
First Look

First Look: August 25

within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is finally becoming profitable, the... View Details

Keywords: Martha Lagace

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

play on the standard pre-Internet belief, based on the results of only one research study that became a mantra, that satisfied customers tell five others but dissatisfied customers tell ten. Blackshaw's experience with consumer-generated View Details

Keywords: by Jim Heskett