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Show Results For
- All HBS Web
(2,968)
- People (5)
- News (779)
- Research (1,417)
- Events (9)
- Multimedia (9)
- Faculty Publications (618)
- Profile
Gerald Chertavian
his new wife, Kate, where he ran marketing for a financial services firm before cofounding Conduit Communications, a consulting firm focused on the nascent field of Internet marketing. He spent several years building Conduit into one of... View Details
- 16 Jun 2016
- Blog Post
Why Entrepreneurs Should Consider Business School
Before I came to HBS, I bootstrapped a software company, Proximate, for three years.* We make social-media marketing software for alumni and trade associations. In many ways, HBS made starting my own business possible. I was a 2+2 admit,... View Details
- Student-Profile
Ta-Wei "David" Huang
management and using causal inference / machine learning tools to solve marketing problems.” It was this motivation that led him to pursue a Ph.D. Initially, David’s familiarity with HBS was limited to the MBA View Details
- 01 Mar 2009
- News
The Case for Studying Financial History
on financial history or indeed any kind of history. Finance is often taught as a branch of mathematics in a rather technical way without adequate reference to past experience. I think HBS is actually in the best position here because the... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
but people will still refer to it as Boaty I say take the gift and run with it!” Frank D. did indeed run with it, suggesting that “The life boats could be Life Boaties. He (apparently referring to the gender... View Details
Donald C. McGraw
McGraw initiated a period of diversification and expansion for McGraw-Hill, moving beyond book and magazine publishing. He orchestrated the successful acquisition of three industry reference sources: Standard & Poor’s Corporation, F.... View Details
Keywords: Publishing & Print Media
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
things, guys give references to other things.” But the remarkable finding was the gender dynamics. According to the research, there are more women on Twitter than men, women tweet about the same rate as men, but men's tweets are followed... View Details
- 01 Jun 2010
- News
How Green Was My (Silicon) Valley
Doerr’s VC firm, Kleiner Perkins, has invested have received government tax credits, contracts, and loan guarantees. But Doerr distinguishes himself from past practitioners of the energy influence game in Washington. “I have referred to... View Details
- Fast Answer
Retail tracking data
Where can I find retail tracking data from NPD? We don't have databases specifically of retail and chain store POS data, such as are available from NPD. However, our market research databases will often have sales data by retailer or... View Details
- 01 Jun 2009
- News
Big Bailouts, Little Debate
— Internet, housing, private equity, credit, emerging markets — and the only lesson we’ve taken away is that when each one bursts, an eager audience moves on to the next. Those specific bubbles won’t reinflate, but something else will.... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of talent. One such example is the use of puzzles to select... View Details
Keywords: by James Heskett
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
is an exploration of what it means for a business to be different, to be meaningfully different, to be different in a way that makes a difference to consumers," she says. “Differentiation is a way of thinking.” An authority on innovative consumer View Details
Keywords: by Sarah Jane Gilbert
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 01 Dec 2004
- News
One-on-One with William H. Donaldson
emerged after the booming 1990s and the resulting public uproar that forced Congress to pass the Sarbanes-Oxley Act were eerily similar to the period leading up to the market crash of 1929. Coming out of that, the president of the New... View Details
- Student-Profile
Byungyeon Kim
explains. Interested in the ways that value is created through delivering enhanced communications and user experience, Byungyeon researched master’s programs in marketing, ultimately enrolling at Korea University Business School. During... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
It draws from previous work by Urde (an associate professor at the Lund University School of Economics and Management in Lund, Sweden), John Balmer (a marketing professor at Brunel University in London) and Greyser. In 2007, the three... View Details
Keywords: by Carmen Nobel
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
participate in a market where there’s nothing to consume, and producers don’t want to participate in a market with no consumers. No surprise, then, that this publication’s most popular story last year... View Details
- Web
3.8 Health Insurance | MBA
3.8 Health Insurance All Harvard University students who are registered as more than half time are enrolled in the Harvard University Student Health Program (HUSHP), which enables them to use Harvard University Health Services (HUHS)... View Details