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- All HBS Web
(2,688)
- People (8)
- News (711)
- Research (1,613)
- Events (2)
- Multimedia (7)
- Faculty Publications (861)
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
connect with others." But Looser sees practical applications as well. At Harvard, she is conducting research to determine whether we're more likely to retain and remember information—data and objects—if the information is paired with a picture of a human face. Such... View Details
Keywords: by Carmen Nobel
- 28 Oct 2013
- Research & Ideas
Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World
suited to a world in which leaders are immersed in a stream of possibilities, surprises, opportunities, and deals in the active, fluid markets that surround and pervade their organizations. Commitments require data, analysis, and... View Details
Keywords: by Joseph L. Badaracco
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a... View Details
Keywords: Dan Morrell
- 27 Apr 2017
- News
Fellowship Fuels a Passion for a Career in Aviation
fellowship for students from emerging markets interested in careers in infrastructure- or property-related sectors. His second act also includes serving as a senior advisor to Global Infrastructure Partners, a private equity investor in... View Details
- 01 Dec 2008
- News
Alumni Books
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too... View Details
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
If companies are willing to embrace a new model of health coverage—one that places control over costs and care directly in the hands of employees—the competitive forces that spur productivity and innovation in consumer markets can be... View Details
Keywords: by Regina E. Herzlinger
- 01 Dec 2012
- News
Alvin Roth Wins Nobel Prize in Economics
refurbishment, highlighting the planning of the project and its challenges and triumphs. After this behind-the-scenes look, London Club president Jean Gomm (above right) and guests took in the new permanent exhibit, "Victoria Revealed,"... View Details
- November 2008
- Teaching Note
Crossing Borders: MTC's Journey through Africa (TN)
By: Tarun Khanna
Teaching Note for [708477]. View Details
- 01 Oct 1999
- News
HBS Clubs Help Nonprofits Succeed
Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details
- Career Coach
Marc Herson
Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South... View Details
- 01 Feb 2001
- News
The Third Force: Indispensable to Society, Nonprofits Should Redirect Oversight Efforts
track its effectiveness and set benchmarks for improvement. "Nonprofits are so important in our society," she said. "They fulfill essential purposes. But they lack the market mechanisms of corporations where, if a board falls asleep at... View Details
Keywords: Health, Social Assistance
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Course descriptions by Elaine Gottlieb, Judith A. Ross, and John Simon (sidebars by Elaine Gottlieb) Whether they come to HBS with a business plan in mind or become entrepreneurially inclined later in their careers, students who take HBS... View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a... View Details
- February 2002 (Revised March 2003)
- Case
Casuarinas Educational Corporation
By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib
Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details
Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru
Roberts, Michael J., Howard H. Stevenson, and Matthew C. Leib. "Casuarinas Educational Corporation." Harvard Business School Case 802-083, February 2002. (Revised March 2003.)
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- Career Coach
Craig Husa
As the founder or CEO, Craig (HBS ’90, USNA ’83) has grown and sold four technology-enabled companies to leading public companies. He attributes most of his success (the rest is luck) to building and leading high performing teams who can grow companies and revenue by... View Details
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
lost sales (demand of products that had sold out) and predict demand for new products that Rue La La was planning to sell in the future. As a part of the analysis, they realized that the demand for any given item depended on the price of... View Details
- Profile
Venus Miller
In high school, Venus Miller got the marketing bug in a big way. Recruited into DECA/Delta Epsilon Chi, an international organization that promotes marketing and business education among high school and... View Details
- 01 Sep 2015
- News
High Yields
Illustration by Chris Philpot Hobbyist drones might make headlines with their crashes on the White House lawn, but the market for unmanned vehicles is rapidly expanding beyond the niche: Over the next decade, according to industry trade... View Details
Keywords: Francis Storrs