Publications

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

In the decades prior to the advent of radial tires," writes Donald Sull in Business History Review, "Firestone Tire & Rubber was viewed by some observers as the best managed U.S. tire company." But in the face of French... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

15 Jul 2014
First Look

First Look: July 15

of investors―extracted from co-search patterns―in addressing long-standing benchmarking problems in finance. Publisher's link: http://ssrn.com/abstract=2171497 August 2013 Academy of Management Journal Exposed: Venture Capital, Competitor... View Details

Keywords: Carmen Nobel

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry

February 2011 (Revised March 2021)
Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details

Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

February 2008 (Revised November 2008)
Case

Radical Collaboration: IBM Microelectronics Joint Development Alliances

By: Willy Shih, Gary Pisano and Andrew A. King

IBM's "Radical Collaboration" model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary,... View Details

Keywords: Cost Management; Investment; Collaborative Innovation and Invention; Problems and Challenges; Alliances; Networks; Partners and Partnerships; Research and Development; Competitive Advantage; Semiconductor Industry

Malcolm Salter has been a member of the Harvard Business School faculty since 1967. His teaching and research focus on issues of corporate strategy, organization, and governance.

In addition to teaching at HBS, he has held faculty positions at the Harvard... View Details

Keywords: arts; automobiles; energy; investment banking industry; retailing; venture capital industry

January 2010
Article

Open vs. Closed Innovation: A Model of Discovery and Divergence

By: Esteve Almirall and Ramon Casadesus-Masanell

When is open innovation superior to closed innovation? Through a formal simulation model, we show that an open approach to innovation allows the firm to discover combinations of product features that would be hard to envision under integration. However, when partners... View Details

Keywords: Innovation and Invention; Partners and Partnerships; Goals and Objectives; Cost vs Benefits; Integration; Product

Find at Harvard

07 Jul 2015
First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a... View Details

Keywords: Sean Silverthorne

26 May 2021
News

What’s the Point of the Office Again?

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

Post article, a mindset shift has occurred among owners and general managers responsible for hiring coaches: They are starting to embrace innovative offensive tactics, and to empower head coaches who can... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

September 2003 (Revised November 2005)
Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey

The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details

Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States

October 2007
Article

Opinion: Place Your Bets on the Future You Want

By: Forest Reinhardt

This piece posits that success in a carbon-constrained world will be determined by innovation and acumen, requiring companies to make bold moves. View Details

Keywords: Governing Rules, Regulations, and Reforms; Innovation and Invention; Knowledge Use and Leverage; Leadership; Success; Environmental Sustainability; Climate Change; Competitive Advantage

Find at Harvard

May 2024 (Revised April 2025)
Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang

In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details

Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe

January 1997 (Revised December 1999)
Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch

OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details

Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut

31 Oct 2013
News

HBS Professor Michael Tushman Receives Academy of Management’s Highest Award

2008
Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy