Publications

December 2006 (Revised August 2008)
Case

Pervasis Therapeutics, Inc.

By: Robert F. Higgins and Virginia Fuller

In May 2005, Steve Bollinger was about to become president and chief operating officer of Pervasis Therapeutics, a small cell therapy start-up in Cambridge, Mass. If proven successful, Pervasis' product, Vascugel, could change the way vascular disease is treated and... View Details

Keywords: Business Startups; Venture Capital; Financial Strategy; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Health Testing and Trials; Health Industry; Cambridge

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

June 1995 (Revised June 1995)
Case

Ernst & Young United Kingdom (A)

By: John J. Gabarro and Samantha Graff

Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details

Keywords: Restructuring; Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Problems and Challenges; United Kingdom; London

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Online Business Courses & Certifications | HBS Online

develop innovative solutions to your most challenging business problems. 7 weeks, 6-8 hrs/week Pay by July 24 $1,850 Certificate On Demand Launching Tech Ventures Professor Jeffrey Bussgang Gain proven frameworks to build a viable,... View Details

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Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

in Publications on Cost Measurement Learn About Cost Measurement research The International Consortium for Health Outcomes Measurement (ICHOM) Launched in 2012 by founders Michael Porter, HBS, Stefan Larsson, BCG, and Martin... View Details

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

Web

Japan - Global

more vulnerable in the age of artificial intelligence. The event concluded with an engaging Q&A session. January 2025 Immersive Field Course The Global Classroom: Student Immersion in Japan The Japan Immersive Field Course (IFC) was View Details

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Web

California - Global

cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics, and collaboration tools. In September 2024,... View Details

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About | Social Enterprise | Harvard Business School

Cortney worked at the Rustandy center for Social Sector Innovation at the Chicago Booth School of Business and then in Community Relations at the Chicago Bulls. In both roles she launched programs to help leaders in social impact maximize... View Details

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Entrepreneurship - Faculty & Research

Case Andreessen Horowitz By: Thomas R. Eisenmann and Liz Kind Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's... View Details

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

transition is urgently required if more young people are to launch successful careers that will lead to economic security. “What’s left are the things that are hard to automate, called foundational or human skills.” Even as unemployment... View Details

Keywords: by Rachel Layne; Information Technology; Technology

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

the problem is that people usually focus on an entrepreneurial ‘personality’ rather than identifying the unique skills and behaviors of entrepreneurs who launch and grow their own firms.” Complicating this understanding are the many types... View Details

Keywords: by HBS Working Knowledge

01 Dec 2023
News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

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Impact Investments

investing and green bonds. The UN launched its six Principles for Responsible Investment in 2006 in order to promote greater commitment to ESG issues amongst global investors, garnering 100 signatories. By the start of 2020, more than... View Details

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

call for greater equity by revamping their hiring practices, research shows that a blemished past continues to impede many workers as they attempt to launch and advance their careers. A record of incarceration can be an especially huge... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy