Green New Deal - Publications - Faculty & Research

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

specifics are determined lower down in the organization. Even if you get the plan right, implementing it is a whole other project. Some of Clark's research in the book deals with the extent to which the operating organization also has to... View Details

Keywords: by Martha Lagace

14 Nov 2011
Research & Ideas

Creating a Global Business Code

both heartening and disturbing. “We were looking for 'Generally Accepted Conduct Principles.'"—Rohit Deshpandé The good news is that the researchers found broad consensus among the employees of the four multinationals who were asked... View Details

Keywords: by Carmen Nobel

06 Apr 2015
Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

When news broke March 24 that a young co-pilot for Lufthansa's low cost-airline Germanwings had intentionally crashed a passenger jet into the French Alps, killing himself and 149 others, people struggled for answers. What would make... View Details

Keywords: by Michael Blanding; Health; Air Transportation

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning... View Details

Keywords: by Dina Gerdeman

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

obtaining both good and bad news from their school-tied firms, but perhaps as a tacit agreement, acting only on the positive news." Importantly, the research takes into account stock returns in the years before and after the October 2000... View Details

Keywords: by Carmen Nobel; Financial Services

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details

Keywords: by Jim Heskett

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

fascinated by the old British style of operation. And advertising was seen as a glamorous thing” Kapur discusses his years as a developing ad man and eventual executive chairman of O&M India in a new interview with Sunil Gupta, the... View Details

Keywords: by Sean Silverthorne; Advertising

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

difficult to compare, alternatives. A second project stems from my MBA course, "The Marketing of Innovations." It deals with the question of why consumers don't buy. In particular, it makes the argument that consumers overvalue... View Details

Keywords: by Manda Mahoney

20 Jul 2010
First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details

Keywords: Martha Lagace

18 Jun 2013
First Look

First Look: June 18

http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. Purchase this case:... View Details

Keywords: Anna Secino

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

pricing is viewed as a tactical issue where the questions are "can we sell more units if we cut price 10 percent," and "if we raise price 10 percent, will the customer notice?" This doesn't deal with the core issue.... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

unfortunately, we are left with how to deal with it. Q: Fifteen years ago during the first Clinton Administration there was a national appetite for some kind of major healthcare reform. Do you see any such window reopening given five... View Details

Keywords: by Roger Thompson; Health

27 Jun 2005
Research & Ideas

The Potential Downside of Win-Win

pharmaceutical firm B creates a drug that treats the same ailment and prepares to bring the drug to market. According to best estimates, this new competition will reduce the price of A's product to $2.55 per pill. B would pick up 40... View Details

Keywords: by Max H. Bazerman

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details

Keywords: by Susan Young

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper relationship between government... View Details

Keywords: by Sean Silverthorne

30 Mar 2009
Research & Ideas

Professional Networks in China and America

Michael Morris and Paul Ingram at Columbia Business School, we surveyed Executive MBA students in Beijing, Shanghai, and New York, asking them detailed questions about their professional networks. These executives first identified... View Details