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Publications
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(7,998)
- Faculty Publications (1,562)
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
- January 1988 (Revised May 1988)
- Case
General Motors' Asian Alliances
Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details
- November 1986 (Revised December 1992)
- Case
Kentucky Fried Chicken (Japan) Ltd.
Describes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful.... View Details
- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- June 1985 (Revised April 1989)
- Case
Benetton (B)
By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
- January 1985
- Background Note
Winter Age of the Japanese Steel Industry
By: Kim B. Clark
Describes the situation facing the Japanese steel industry in 1984. Two strategies for coping with the world steel situation are presented: diversification and globalization. The actions of Nippon Steel and Nippon Kokan are used to illustrate these strategies. View Details
- November 1983 (Revised October 1988)
- Case
Canon Inc.: Worldwide Copier Strategy
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
- December 1982 (Revised September 2015)
- Case
Halloran Metals
By: Roy Shapiro
Two competitors in the Northeast steel service center industry have made very different choices with regards to logistics and operating strategy. One distributes from a large central location; the other operates seven widely scattered warehouses. Students can diagnose... View Details
- September – October 1982
- Article
How Global Companies Win Out
By: T. M. Hout, M. E. Porter and E. Rudden
- February 1982 (Revised May 1983)
- Background Note
Deviations from Purchasing Power Parity and the Implications for the Multinational Business
By: Thomas R. Piper
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
- March 1981 (Revised October 1998)
- Case
Corning Glass Works International (A)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details
- January 1, 1980
- Article
Strategies of Multinational Firms: New Third World Multinationals
By: L. T. Wells Jr.
- September 1976 (Revised January 1977)
- Case
Del Norte Paper Co. (C)
Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details