Fast-Moving Consumer Goods - Publications - Faculty & Research

01 Sep 2008
News

The Levitt Brand

were looking at an icon.” Photo courtesy Joan Levitt In interviews with Levitt’s HBS marketing colleagues, all brought up his love of a provocative argument and a good discussion, as well as the powerful breadth and depth of his mind. “He... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

09 Dec 2021
News

Higher Returns

His recent book, Elevated Economics: How Conscious Consumers Will Fuel the Future of Business, is his effort to explain the implications of this watershed moment—and help readers understand what it takes to succeed in the new economy it... View Details

01 Dec 1996
News

Starting Up and Starting Over

World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details

Keywords: by Paul Guttry; Health; Education

08 Jun 2009
Research & Ideas

The Return of the Salesman

business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry, c. 1815-1875: Making and... View Details

Keywords: by Sean Silverthorne; Retail

13 Oct 2010
First Look

First Look: October 13, 2010

PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could... View Details

Keywords: Sean Silverthorne

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

mass of consumers and producers. “If I was a tech company, I would sponsor every single hackathon I could find.” The researchers used an innovative dataset to show that the social environment of hackathons can solve a number of problems... View Details

Keywords: by Michael Blanding; Technology

13 Sep 2016
First Look

September 13, 2016

misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and the more specific topic of bounded ethicality—the systematic and predictable ways in which even View Details

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

looks like a "win-win" answer to the scarcity of good managers and the predominance of low-involvement entry-level jobs. But are sufficient numbers of entry-level employees ready for self-management? And is management ready? The... View Details

Keywords: by Sean Silverthorne

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

not 80 or 90 percent. If you’re in, say, the consumer packaged goods industry, you want to get to 80 percent, but in health care, getting to 40 percent is an extremely high impact. I think people were... View Details

Keywords: Margie Kelley

08 Jun 2023
News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

Vecchione (MBA 1984) and Lance Stuart (MBA 1978). "A lot of younger alumni were there, which is good because we want to get them involved in the club." Working closely with McGuire, club leaders, and board members, Marcus says the... View Details

Keywords: Margie Kelley

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer behavior in South... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details

Keywords: by Martha Lagace

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details

Keywords: Martha Lagace

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several... View Details

Keywords: by Dina Gerdeman

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

gender congruent domains than gender incongruent domains. This is primarily driven by differential reactions to exogenously received good news about own ability: both men and women react more to good news... View Details

Keywords: Dina Gerdeman

03 Mar 2020
News

Can This Man Change the American Diet?

average American consuming 3.1 servings of meat daily, Muir (MBA 2004) realized that food was a place he could make a difference. In 2008 he started Clover Food Lab with the goal of making vegetables irresistible for people who love to... View Details

Keywords: Agriculture

01 Dec 1998
News

Managing the Business of Life

European consumer products business. In her first Bulletin interview in 1983, Dodi envisioned the future ideal of "a pregnant CEO of a corporation walking into a board meeting" while her other child was down the hall in daycare. But she... View Details

01 Dec 2016
News

Alumni Books of 2016

that flourished and those that failed, they describe the practices that characterize entrepreneurial individuals, families, and organizations and offer pragmatic advice. The Upside of Inequality: How Good Intentions Undermine the Middle... View Details

30 Mar 2010
First Look

First Look: March 30

sustainability of nominal debt in developing (volatile) countries. Download the paper: http://www.hbs.edu/research/pdf/05-053.pdf The Price of Capital: Evidence from Trade Data Authors:Laura Alfaro and Faisal Z. Ahmed Abstract We use highly disaggregated data on trade... View Details