Publications

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September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

1993
Book

British Multinational Banking 1830-1990

By: Geoffrey Jones

This book provides the first modern history of British multinational banking. It analyses their emergence, growth and performance from their origins in the 1830s until the present day. It is based on a wide range of confidential banking records, which are placed in the... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Growth and Development; Information Management; Performance; Great Britain; United Kingdom

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

their work.” “Hold conferences when there is more critical work to be done.” The spy manual struck a chord with Stefan H. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, since he recognized that many of today’s... View Details

Keywords: by Dina Gerdeman

February 2001 (Revised March 2001)
Case

Apax Partners and Dialog Semiconductor: March 1998

By: G. Felda Hardymon, Josh Lerner, Antonio Alvarez-Cano and Borja Martinez

Apax Partners is considering a complex buyout of a semiconductor manufacturer. The firms must assess in a compressed timeframe the complex technological, financial, and operational risks that the proposed transaction poses. View Details

Keywords: Market Transactions; Leveraged Buyouts; Restructuring; Time Management; Production; Risk Management; Financial Services Industry; Semiconductor Industry

02 Aug 2011
First Look

First Look: August 2

http://www.hbs.edu/research/pdf/11-083.pdf Managing Political Risk in Global Business: Beiersdorf 1914-1990 Authors:Geoffrey Jones and Christina Lubinski Abstract This working paper examines corporate... View Details

Keywords: Sean Silverthorne

January 2010
Article

Does Public Ownership of Equity Improve Earnings Quality?

We compare the quality of accounting numbers produced by two types of public firms-those with publicly traded equity and those with privately held equity that are nonetheless considered public by virtue of having publicly traded debt. We develop and test two... View Details

Keywords: Private Equity; Business Earnings; Public Equity

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

anticipatory regret can lead to indecision and costly delays. 71 This anxiety can be particularly problematic for executives in fast-moving industries. Successful management teams in turbulent industries develop certain practices to cope... View Details

Keywords: by Michael A. Roberto

June 2022 (Revised November 2023)
Case

Individual FoodService, Kelso, and Ken Sweder

By: Jo Tango and Alys Ferragamo

When and how much risk to take? In October 2020, Ken Sweder, CEO of Individual FoodService (“IFS”), contemplated this question as he evaluated a proposal to acquire Brady Industries, a distributor of janitorial and sanitation products. Sweder and his private equity... View Details

Keywords: COVID-19 Pandemic; Risk Management; Mergers and Acquisitions; Value Creation; Business Divisions

Article

How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence

Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details

Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance

November 2003 (Revised August 2005)
Case

First Commonwealth Financial Corporation

By: Robert S. Kaplan

First Commonwealth Financial Corp., a financial institution in central and southwestern Pennsylvania, implemented the Balanced Scorecard for describing and implementing its new customer-focused strategy. Its founder and chairman decided that the Balanced Scorecard also... View Details

Keywords: Balanced Scorecard; Corporate Strategy; Customers; Corporate Governance; Governing and Advisory Boards; Customer Relationship Management; Executive Compensation; Financial Services Industry; Banking Industry; Pennsylvania

John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the... View Details

Keywords: waste management; waste management; waste management; waste management; waste management; waste management; waste management; waste management; waste management; waste management

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

November 1995 (Revised November 1996)
Background Note

Global Property and Casualty Insurance Industry, The

This case gives a broad overview of the global property and casualty insurance industry. Topics covered include insurance economics and risk bearing, insurance accounting, risk-based capital, catastrophic risk, underwriting cycles, the Lloyd's crisis, reinsurance, and... View Details

Keywords: Risk Management; Insurance; Insurance Industry

January 2016 (Revised May 2016)
Case

IKEA in Saudi Arabia (A)

By: Karthik Ramanna, Jérôme Lenhardt and Marc Homsy

A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to... View Details

Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden

March–April 2023
Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini

How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details

Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States

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March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry