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- All HBS Web
(1,970)
- People (1)
- News (313)
- Research (1,306)
- Events (7)
- Multimedia (9)
- Faculty Publications (967)
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
curriculum covers topics ranging from programming and data science systems to digital strategy and innovation to data-driven marketing. The course content includes both asynchronous learning sessions and... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- Web
Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- Web
Global Activities 2020-2021 - Global Activities 2021
at Africa Health Management in Accra, Ghana. Dezzy Ogakwu (MBA 2021) , director/CEO of Lagos-based Aku Fintech, which enables access to digital financial services. Nikki Okrah (MBA 2021) , founder of Ghana-based Chaku Foods, and a grand... View Details
- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
- Profile
Shaila Ittycheria
core set of skills in finance," says Shaila, "but became more intrigued by the business groups' strategy teams." She joined the Online Services Group to work on acquisitions strategies. By the time she left, Shaila was a... View Details
- 03 Nov 2021
- Blog Post
Alumni Viewpoints: Confronting the Climate Change Challenge
Aveeram WindBeing Responsible Towards the Environment Is a Great Financial Investment+Jennifer Tisdel Schorsch (MBA 1992) President, Water.orgIntegrate Water Strategy into Business Strategy+Michael Skelly (MBA 1991) CEO, Grid UnitedRise... View Details
- Web
Native American Heritage Month | Baker Library
Research Resources Dive into Tribal Business News , a digital publication delivering in-depth stories, analysis, and business intelligence on all aspects of Native business and economic development activities. Browse the American... View Details
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
- February 2024 (Revised April 2024)
- Case
Uniswap: Fighting a Vampire Attack (A)
By: Shikhar Ghosh, Shweta Bagai and Liang Wu
This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details
Keywords: Blockchain; Cryptocurrency; Crypto Economy; Community; Decentralization; Decentralized Exchange; Decentralized Finance; Open Platforms; Open-source Innovation; Market Distruption; Stablecoin; Vampire Attack; Web3; Token; Digital Platforms; Entrepreneurship; Governance; Technological Innovation; Competitive Strategy; Financial Liquidity; Financial Services Industry; Technology Industry; United States
Ghosh, Shikhar, Shweta Bagai, and Liang Wu. "Uniswap: Fighting a Vampire Attack (A)." Harvard Business School Case 824-162, February 2024. (Revised April 2024.)
- Web
A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877
Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business... View Details
- 13 Mar 2018
- First Look
March 13, 2018
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54145 Digitizing Disclosure: The Case of Restaurant Hygiene Scores By: Dai, Weijia (Daisy), and Michael Luca Abstract—Collaborating with Yelp and the City of San... View Details
Keywords: Sean Silverthorne
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
companies laying off employees to acknowledge the fact that they made a historic mistake. Something went wrong in your internal forecasting, either the demand you over-confidently predicted or the strategy you assumed would work. That... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
customer experience and low cost? In this book, strategy and operations experts Siggelkow and Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth... View Details
- 20 Sep 2021
- Blog Post
Student Spotlight: Summer Internships in Business and Environment
joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs, visionary leadership, or... View Details
Keywords: by Martha Lagace