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Show Results For
- All HBS Web
(2,232)
- People (7)
- News (453)
- Research (1,489)
- Events (4)
- Multimedia (5)
- Faculty Publications (836)
- Article
How Local Context Shapes Digital Business Abroad
By: William R. Kerr
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of the world. But so far... View Details
Keywords: by Sean Silverthorne
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- Web
A Marketing Revolution - The Art of American Advertising
for consumer goods.” James D. Norris, Advertising and the Transformation of American Society , 1865—1920, 1990 52 Advertising reached consumers through wholesalers and retailers as well as traveling salesmen... View Details
- 01 Aug 2008
- What Do You Think?
Has the Time Come for “Stretch” in Management?
flat-footed on the issue of fuel efficiency? Granted, Detroit was busy catering to consumer demands for more profitable, lower-mileage vehicles. But at the same time, could stretch have given greater urgency to responses to alternative... View Details
Keywords: by Jim Heskett
- 22 Sep 2009
- First Look
First Look: September 22
quality, firms differentiate through choosing different business models; and (iv) low-quality firms are generally more prone to opening some of their technologies than firms with high-quality products. Download the paper:... View Details
Keywords: Martha Lagace
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
which matches consumer demand with sellers' excess inventory -- one of the Internet's big winners. The inspiration of former marketing consultant Jay Walker, Priceline opened for business a little over two years ago. Previously, in 1995,... View Details
Keywords: James E. Aisner
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Journal of Political Economy Internalizing Global Value Chains: A Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, advances in information and communication View Details
Keywords: Sean Silverthorne
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
determine if the brand involved had been destroyed in the eyes of consumers. If not, there was a good chance of recovery. In consumer products, you usually aren’t threatened by some radical new technology... View Details
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
stalled as a result of several challenges, including federal regulatory issues and the need to bring the various partners together to negotiate technology standards. Also, an overarching question looms: Will View Details
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- March 2022 (Revised December 2022)
- Case
Perch
By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
The so-called chicken-and-egg problem is arguably the most discussed and most obvious business dilemma in the sharing economy. Platform providers–like Uber, Airbnb, or Etsy–rely on both consumers and producers to create and sustain a... View Details
- 01 Dec 2000
- News
Latin America's Decade
In One Hundred Years of Solitude, his epic allegory of Latin American history and sensibility, novelist Gabriel García Márquez describes how a revolutionary technology from the outside world is brought to the sleepy, archetypal hamlet of... View Details
- 25 Mar 2014
- News
GrabTaxi Makes a Go of It
- 02 Nov 2016
- Blog Post
Career and Internship Choices for the Classes of 2016 and 2017
offer within three months after graduation. Consulting and technology remain strong, with 25 percent of the Class of 2016 seeking employment accepting full-time positions at consulting firms and 19 percent accepting opportunities at View Details
Keywords: All Industries