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  • All HBS Web  (4,196)
    • People  (8)
    • News  (611)
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    • Events  (19)
    • Multimedia  (14)
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  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

Forman 24 OCT 2023 | HBS Case What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys. Entrepreneurship Navigating... View Details
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

commercial brand become a political brand? Is the commercial Trump brand extendable into the political arena? Commercial marketing and political marketing differ in two fundamental ways. In the world of... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • January 2025 (Revised March 2025)
  • Case

Hunter Point Capital

By: Josh Lerner, John D. Dionne and Srimayi Mylavarapu
In the spring of 2023, Hunter Point Capital faced a pivotal decision that could define its trajectory as a new player in the growing GP stakes business. As the firm neared completion of three high-profile GP stakes investments, consuming nearly a third of its initial... View Details
Keywords: Investment Funds; Business Strategy; Diversification; Expansion; Growth and Development Strategy; Opportunities
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Lerner, Josh, John D. Dionne, and Srimayi Mylavarapu. "Hunter Point Capital." Harvard Business School Case 225-058, January 2025. (Revised March 2025.)
  • November 1990 (Revised September 2004)
  • Case

Circuit City Stores, Inc. (A)

By: William J. Bruns Jr. and Susan Harmeling
Circuit City sells consumer electronic equipment, appliances, and extended service and warranty contracts which supplement those provided by equipment manufacturers. Equipment is sold at low margins, while warranties carry very high margins. A question has been raised... View Details
Keywords: Sales; Cost; Profit; Financial Statements; Revenue; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
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Bruns, William J., Jr., and Susan Harmeling. "Circuit City Stores, Inc. (A)." Harvard Business School Case 191-086, November 1990. (Revised September 2004.)
  • Research Summary

Utilizing Display, Feature and Price Promotions: Getting the Biggest Bang for the Buck

Firms are continuously looking for more efficient ways to influence consumers to purchase their brand. Professor Lemon is conducting research to understand what motivates consumers' purchases of products and services. Her research suggests new strategies for category... View Details
  • April 1993 (Revised December 1994)
  • Case

Lehman Brothers and the Securitization of American Express Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh
In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a... View Details
Keywords: Risk and Uncertainty; Credit Cards; Financial Instruments; Stocks; Asset Pricing
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Perold, Andre F., and Kuljot Singh. "Lehman Brothers and the Securitization of American Express Charge-Card Receivables." Harvard Business School Case 293-121, April 1993. (Revised December 1994.)

    Michael I. Norton

    Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products
    • 23 Oct 2018
    • First Look

    New Research and Ideas, October 23, 2018

    virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:... View Details
    Keywords: Dina Gerdeman
    • December 2022
    • Article

    I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

    By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
    Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
    Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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    Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
    • January 2009 (Revised July 2015)
    • Case

    Restaurant Promotions in 2015

    By: Benjamin Edelman
    A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details
    Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Service Industry
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    Edelman, Benjamin. "Restaurant Promotions in 2015." Harvard Business School Case 909-034, January 2009. (Revised July 2015.) (request a courtesy copy.)
    • September 1974 (Revised April 1975)
    • Case

    Ocean Spray Cranberries, Inc. (B)

    A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
    Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
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    DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
    • 05 Jun 2017
    • Working Paper Summaries

    Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

    Keywords: by Ai Hisano; Food & Beverage
    • 14 Oct 2015
    • News

    When People Pay Attention to Video Ads and Why

    • 2017
    • Working Paper

    Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

    By: Ai Hisano
    This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details
    Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States
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    Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
    • 2010
    • Other Unpublished Work

    Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

    By: Jill Avery
    An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
    Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
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    Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
    • 19 Oct 2010
    • First Look

    First Look: October 19, 2010

    suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton M. ChristensenHarvard Business School Module... View Details
    Keywords: Sean Silverthorne
    • 2009
    • Chapter

    Nonlinear Pricing

    By: Raghuram Iyengar and Sunil Gupta
    A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We... View Details
    Keywords: Price; Demand and Consumers; Duopoly and Oligopoly; Monopoly; Service Operations; Research
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    Iyengar, Raghuram, and Sunil Gupta. "Nonlinear Pricing." In Handbook of Pricing Research in Marketing, edited by Vithala Rao. MA: Edward Elgar Publishing, 2009.
    • 01 Mar 2016
    • First Look

    March 1, 2016

    Abstract—The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of View Details
    Keywords: Sean Silverthorne
    • 25 May 2010
    • First Look

    First Look: May 25

    threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for the old technology, in either the current View Details
    Keywords: Martha Lagace
    • November 2001
    • Case

    Naming the Edsel (Condensed)

    Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details
    Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry
    Citation
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    Fournier, Susan M., and Andrea Wojnicki. "Naming the Edsel (Condensed)." Harvard Business School Case 502-034, November 2001.
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