Commercials - Publications - Faculty & Research

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

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R.G. Dun & Company Credit Report Volumes | Baker Library

the first successful commercial reporting agency in the United States and a pioneer in the industry of credit reporting, an important tool in the development of American commerce. Unique in its scale and the breadth of information it... View Details

24 Apr 2014
News

Crowdfunding capital for small business

James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details

15 Nov 2016
News

HBS and SEAS Explore Opportunities for Innovative Thinking

McKay Professor of Applied Physics, and Vicki Sato, Professor of Management Practice at HBS, discussed their partnership furthering the commercialization of science. Befitting the symposium’s setting in Aldrich Hall, the daylong event... View Details

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their votes at millions of... View Details

Keywords: by John A. Quelch

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

We’ve already seen the economics shift for a number of startups in battery development, battery recycling, carbon capture, solar development, and clean hydrogen. Within EVs, the IRA’s tax credit of 30 percent on commercial EVs (up to... View Details

Web

Tough Tech Ventures - Course Catalog

HBS Course Catalog Tough Tech Ventures Course Number 1727 Associate Professor Joshua Lev Krieger Senior Lecturer Jim Matheson Spring; Q3Q4; 3.0 credits Paper Course Overview Tough tech ventures face both high levels of technology and View Details

25 Mar 2014
Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

strong history of commercial development. Pictured is the Bund in Shanghai, the city's financial district along the Huangpu River, in 1899. "After people read this book, they should not be negative on China—we're not negative on China,"... View Details

Keywords: by Michael Blanding

02 Jun 2011
What Do You Think?

Is it Time for a National Bankruptcy?

question this raises is which lenders, nations or commercial institutions? Shann Turnbull, citing some of his own work on the subject, argued that the risks of allowing insolvency "can no longer be reliably managed because they have... View Details

Keywords: by Jim Heskett

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

of trusted appointees (known internally as the "Dutch Mafia"), whose understanding of Philips technology, commercial objectives, and overall strategy provided the major link between the parent company and its dispersed national... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

demonstration reactor test sites, and facilitating commercial power purchase agreements. But private investors—not the world’s taxpayers—need to provide the capital, face the risks, and reap the rewards of proving that new nuclear power... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

prison" and becomes easily accessible by less complicated means and is accepted "as just being out there, like the electricity system." As for achieving commercial success through the Internet, writer and computer industry observer Esther... View Details

14 Feb 2018
Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

driver of the media and entertainment industry. It was at WSJ that I first put the dots together on my passions and realized I wanted to pursue a career in media and entertain What most excites you about the opportunity? Sesame Workshop is a unique organization in that... View Details

Keywords: Nonprofit / Government

15 Aug 2017
Blog Post

Where Work Meets Passion: A Summer In Community Development

secure more homeownership, entrepreneurship, and financial security. One of the questions I’ll spend my career answering is: how do you develop for-profit residential and commercial property in an inclusive and ethical way that doesn’t... View Details

Keywords: Nonprofit / Government

Profile

Larry Braithwaite

Learn and Grow: offering cost savings, procurement analytics, and encouraging new business-to-business opportunities within our own network." Looking ahead, Larry would like to grow both concerns, expanding his procurement-management business and "learning... View Details

01 Apr 1998
News

Snapshot: Gary DiCamillo, Polaroid's CEO

filmless camera with CD-ROM software that captures and edits images on personal computers, and the PDC-2000, an affordable digital camera for industrial and commercial photographers. DiCamillo takes a somewhat cautious approach, however,... View Details

Keywords: Nancy O. Perry

01 Aug 2013
News

A Cure for Cold Storage

started two years ago in the HBS class Commercializing Science—a course open to students from across the University—which pairs scientific research teams with students looking to help them pursue a market for their discoveries. One of the... View Details

Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance

01 Dec 2008
News

Farm Boy

150-acre commercial farm, named Oakholm, in nearby Brookfield. At age 91, he has just completed a memoir, Making Hay, which is about his childhood and life on the farm. The Worcester Telegram & Gazette (September 16, 2008) said the book... View Details

01 Jun 2013
News

Alumni Books

others in a positive way. Nature's Fortune: How Business and Society Thrive by Investing in Nature by Mark R. Tercek (MBA 1984) and Jonathan S. Adams (Basic Books) Nature Conservancy CEO Tercek and his coauthor argue that nature is a smart View Details

01 Sep 2020
News

Elevator Pitch: First Byte

Illustration by Drue Wagner Illustration by Drue Wagner Concept: “Alfred,” a food industry collaborative robot, or “cobot,” trained to assist in the assembly of items such as salads and food bowls at commercial kitchens and fast-casual... View Details

Keywords: Artificial Intelligence; restaurants; food prep; Food Services and Drinking Places; Hospitality

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